TECHNIQUES FOR IMPROVING USER ENGAGEMENT WITH ADVERTISEMENTS
First Claim
Patent Images
1. A computer-implemented method for stimulating user engagement with advertising content, comprising:
- facilitating presentation of an interface in a display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface; and
facilitating presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements, and second ones of the units of content comprising non-commercial media characterized by a predetermined relevance to the user.
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Abstract
Methods and apparatus are described for stimulating user engagement with advertising content. Presentation of an interface in a display for viewing by a user is facilitated. The interface includes a content window occupying a substantially fixed location in the interface. Presentation of a sequence of units of content in the content window, some of which are advertisements is facilitated. Various techniques are described to encourage user engagement and interaction with the content window.
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Citations
21 Claims
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1. A computer-implemented method for stimulating user engagement with advertising content, comprising:
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facilitating presentation of an interface in a display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface; and facilitating presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements, and second ones of the units of content comprising non-commercial media characterized by a predetermined relevance to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computing device configured to stimulate user engagement with advertising content, the computing device comprising a display and at least one processor configured to:
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facilitate presentation of an interface in the display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface; and facilitate presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements, and second ones of the units of content comprising non-commercial media characterized by a predetermined relevance to the user.
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10. A computer-implemented method for stimulating user engagement with advertising content, comprising:
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facilitating presentation of an interface in a display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface; and facilitating presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements; wherein the interface further comprises at least one control with which the user may move backward and forward in the sequence. - View Dependent Claims (11, 12, 13, 14)
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15. A computing device configured to stimulate user engagement with advertising content, the computing device comprising a display and at least one processor configured to:
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facilitate presentation of an interface in the display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface; and facilitate presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements; wherein the interface further comprises at least one control with which the user may move backward and forward in the sequence.
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16. A computer-implemented method for stimulating user engagement with advertising content, comprising:
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facilitating presentation of an interface in a display for viewing by a user, the interface including a content window occupying a substantially fixed location in the interface; facilitating presentation of a sequence of units of content in the content window, first ones of the units of content comprising advertisements; and facilitating sharing of a selected one of the first units of content using a drag-and-drop operation. - View Dependent Claims (17, 18, 19, 20)
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21. (canceled)
Specification