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Serving Advertisements with a Webpage Based on a Referrer Address of the Webpage

  • US 20090024467A1
  • Filed: 07/20/2007
  • Published: 01/22/2009
  • Est. Priority Date: 07/20/2007
  • Status: Abandoned Application
First Claim
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1. A system for selecting one or more advertisements to serve to a client system requesting a primary webpage, the system comprising:

  • an advertisement selection module configured for;

    receiving referrer data of the primary webpage, the referrer data comprising a uniform resource locator (URL) address of a referring webpage containing a primary hyperlink to the primary webpage, wherein the client system requests the primary webpage by selecting the primary hyperlink in the referring webpage; and

    using the referrer data of the primary webpage to select the one or more advertisements to serve to the client system.

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