VERTICAL CLUSTERING AND ANTI-CLUSTERING OF CATEGORIES IN AD LINK UNITS

• US 20090024470A1
• Filed: 07/20/2007
• Published: 01/22/2009
• Est. Priority Date: 07/20/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Krikheli, Jerry P., Mandelson, Jacob L.
• Application Number:
  US11/781,171
• Publication Number:
  US 20090024470A1
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A technique, method, apparatus, and system to provide related ad link units with vertical clustered or anti-clustered categories to be displayed with web page content for view by a user. In one implementation, a method is provided. The method includes selecting a first ad link category for a first position of an ad link unit. One or more second ad link categories are identified using one or more similarity measures, where at least one second ad link category has one or more similarity measures associated with the first ad link category.

Claims

1. A method comprising:

selecting a first ad link category for a first position of an ad link unit; and

identifying one or more second ad link categories using one or more similarity measures, at least one second ad link category having one or more similarity measures associated with the first ad link category.

2. The method of claim 1, further comprising:

selecting a third ad link category for a second position of the ad link unit, where the third ad link category is different from the one or more identified second ad link categories.

3. The method of claim 1, wherein:

the ad link unit is associated with a web page; and

the ad link categories are ordered by relevance to the web page.

4. The method of claim 1, wherein identifying one or more second ad link categories using one or more similarity measures further comprises:

identifying one or more ad link categories having a similarity measure that is less than a similarity threshold.

5. The method of claim 4, wherein:

the ad link categories are associated with one or more vertical identifiers; and

at least one of the one or more similarity measures of a second ad link category is a measure of the similarity between a vertical identifier associated with the second ad link category and a vertical identifier associated with the first ad link category.

6. The method of claim 5, wherein at least one second ad link category has a separate similarity measure for at least one pair-wise combination of a vertical identifier associated with the at least one second ad link category and a vertical identifier associated with the first ad link category.

7. The method of claim 6, wherein the at least one second ad link category has a composite similarity measure, the composite similarity measure being one of a maximum, a minimum, or a combination of the separate similarity measures for the at least one second ad link category.

8. The method of claim 7, wherein identifying one or more ad link categories having a similarity measure that is less than a similarity threshold further comprises:

identifying one or more ad link categories having a composite similarity measure that is less than a similarity threshold.

9. A method comprising:

selecting a first ad link category for a first position of an ad link unit, the first ad link category being in a set of candidate ad link categories; and

for at least one empty position in the ad link unit;

identifying ad link categories having a similarity measure that is less than a similarity threshold, the identified ad link categories being in the set of candidate ad link categories, at least one ad link category in the set of candidate ad link categories having one or more similarity measures associated with a most recently selected ad link category; and

selecting a next ad link category for a next empty position of the ad link unit, the next ad link category being in the set of candidate ad link categories.

10. The method of claim 9, further comprising:

removing the identified ad link categories from the set of candidate ad link categories.

11. The method of claim 9, further comprising:

removing the selected ad link categories from the set of candidate ad link categories.

12. The method of claim 9, wherein:

the ad link categories in the set of candidate ad link categories are associated with a web page; and

the ad link categories in the set of candidate ad link categories are ordered by relevance of the ad link categories to the web page.

13. A method comprising:

for a set of candidate ad link categories and at least one ad link unit associated with a web page;

selecting a first ad link category for a first position of the ad link unit, the first ad link category being in the set of candidate ad link categories; and

for at least one empty position in the ad link unit;

identifying ad link categories having a similarity measure that is greater than a similarity threshold, the identified ad link categories being in the set of candidate ad link categories, at least one ad link category in the set of candidate ad link categories having one or more similarity measures associated with a most recently selected ad link category; and

selecting a next ad link category for a next empty position of the ad link unit, the next ad link category being in the set of candidate ad link categories.

14. The method of claim 13, further comprising:

removing the identified ad link categories from the set of candidate ad link categories before selecting a next ad link category for a next empty position of the ad link unit; and

adding at least one removed identified ad link category to the set of candidate ad link categories before selecting a first ad link category for a first position of a next ad link unit.

15. A system comprising:

a processor;

a computer-readable medium operatively coupled to the processor and having instructions stored thereon, which, when executed by the processor, causes the processor to perform operations comprising;

selecting a first ad link category for a first position of an ad link unit; and

identifying one or more second ad link categories using one or more similarity measures, at least one second ad link category having one or more similarity measures associated with the first ad link category.

16. The system of claim 15, where the processor performs operations comprising:

selecting a third ad link category for a second position of the ad link unit, where the third ad link category is different from the one or more identified second ad link categories.

17. The system of claim 15, wherein:

the ad link unit is associated with a web page; and

the ad link categories are ordered by relevance to the web page.

18. The system of claim 15, wherein identifying one or more second ad link categories using one or more similarity measures further comprises:

identifying one or more ad link categories having a similarity measure that is less than a similarity threshold.

19. The system of claim 18, wherein:

the ad link categories are associated with one or more vertical identifiers; and

at least one of the one or more similarity measures of a second ad link category is a measure of the similarity between a vertical identifier associated with the second ad link category and a vertical identifier associated with the first ad link category.

20. The system of claim 19, wherein at least one second ad link category has a separate similarity measure for at least one pair-wise combination of a vertical identifier associated with the at least one second ad link category and a vertical identifier associated with the first ad link category.

21. The system of claim 20, wherein the at least one second ad link category has a composite similarity measure, the composite similarity measure being one of a maximum, a minimum, or a combination of the separate similarity measures for the at least one second ad link category.

22. The system of claim 21, wherein identifying one or more ad link categories having a similarity measure that is less than a similarity threshold further comprises:

identifying one or more ad link categories having a composite similarity measure that is less than a similarity threshold.

23. A system comprising:

a processor;

a computer-readable medium operatively coupled to the processor and having instructions stored thereon, which, when executed by the processor, causes the processor to perform operations comprising;

selecting a first ad link category for a first position of an ad link unit, the first ad link category being in a set of candidate ad link categories; and

for at least one empty position in the ad link unit;

identifying ad link categories having a similarity measure that is less than a similarity threshold, the identified ad link categories being in the set of candidate ad link categories, at least one ad link category in the set of candidate ad link categories having one or more similarity measures associated with a most recently selected ad link category; and

selecting a next ad link category for a next empty position of the ad link unit, the next ad link category being in the set of candidate ad link categories.

24. The system of claim 23, where the processor performs operations comprising:

removing the identified ad link categories from the set of candidate ad link categories.

25. The system of claim 23, where the processor performs operations comprising:

removing the selected ad link categories from the set of candidate ad link categories.

26. The system of claim 23, wherein:

the ad link categories in the set of candidate ad link categories are associated with a web page; and

the ad link categories in the set of candidate ad link categories are ordered by relevance of the ad link categories to the web page.

27. A system comprising:

a processor;

a computer-readable medium operatively coupled to the processor and having instructions stored thereon, which, when executed by the processor, causes the processor to perform operations comprising;

for a set of candidate ad link categories and at least one ad link unit associated with a web page;

selecting a first ad link category for a first position of the ad link unit, the first ad link category being in the set of candidate ad link categories; and

for at least one empty position in the ad link unit;

identifying ad link categories having a similarity measure that is greater than a similarity threshold, the identified ad link categories being in the set of candidate ad link categories, at least one ad link category in the set of candidate ad link categories having one or more similarity measures associated with a most recently selected ad link category; and

selecting a next ad link category for a next empty position of the ad link unit, the next ad link category being in the set of candidate ad link categories.

28. The system of claim 27, where the processor performs operations comprising:

removing the identified ad link categories from the set of candidate ad link categories before selecting a next ad link category for a next empty position of the ad link unit; and

adding at least one removed identified ad link category to the set of candidate ad link categories before selecting a first ad link category for a first position of a next ad link unit.

29. A computer-readable medium having instructions stored thereon, which, when executed by a processor, causes the processor to perform operations comprising:

selecting a first ad link category for a first position of an ad link unit; and

identifying one or more second ad link categories using one or more similarity measures, at least one second ad link category having one or more similarity measures associated with the first ad link category.

30. The computer-readable medium of claim 29, further comprising:

selecting a third ad link category for a second position of the ad link unit, where the third ad link category is different from the one or more identified second ad link categories.

31. The computer-readable medium of claim 29, wherein:

the ad link unit is associated with a web page; and

the ad link categories are ordered by relevance to the web page.

32. The computer-readable medium of claim 29, wherein identifying one or more second ad link categories using one or more similarity measures further comprises:

identifying one or more ad link categories having a similarity measure that is less than a similarity threshold.

33. The computer-readable medium of claim 32, wherein:

the ad link categories are associated with one or more vertical identifiers; and

at least one of the one or more similarity measures of a second ad link category is a measure of the similarity between a vertical identifier associated with the second ad link category and a vertical identifier associated with the first ad link category.

34. The computer-readable medium of claim 33, wherein at least one second ad link category has a separate similarity measure for at least one pair-wise combination of a vertical identifier associated with the at least one second ad link category and a vertical identifier associated with the first ad link category.

35. The computer-readable medium of claim 34, wherein the at least one second ad link category has a composite similarity measure, the composite similarity measure being one of a maximum, a minimum, or a combination of the separate similarity measures for the at least one second ad link category.

36. The computer-readable medium of claim 35, wherein identifying one or more ad link categories having a similarity measure that is less than a similarity threshold further comprises:

identifying one or more ad link categories having a composite similarity measure that is less than a similarity threshold.

37. A computer-readable medium having instructions stored thereon, which, when executed by a processor, causes the processor to perform operations comprising:

selecting a first ad link category for a first position of an ad link unit, the first ad link category being in a set of candidate ad link categories; and

for at least one empty position in the ad link unit;

identifying ad link categories having a similarity measure that is less than a similarity threshold, the identified ad link categories being in the set of candidate ad link categories, at least one ad link category in the set of candidate ad link categories having one or more similarity measures associated with a most recently selected ad link category; and

selecting a next ad link category for a next empty position of the ad link unit, the next ad link category being in the set of candidate ad link categories.

38. The computer-readable medium of claim 37, further comprising:

removing the identified ad link categories from the set of candidate ad link categories.

39. The computer-readable medium of claim 37, further comprising:

removing the selected ad link categories from the set of candidate ad link categories.

40. The computer-readable medium of claim 37, wherein:

the ad link categories in the set of candidate ad link categories are associated with a web page; and

the ad link categories in the set of candidate ad link categories are ordered by relevance of the ad link categories to the web page.

41. A computer-readable medium having instructions stored thereon, which, when executed by a processor, causes the processor to perform operations comprising:

for a set of candidate ad link categories and at least one ad link unit associated with a web page;

selecting a first ad link category for a first position of the ad link unit, the first ad link category being in the set of candidate ad link categories; and

for at least one empty position in the ad link unit;

identifying ad link categories having a similarity measure that is greater than a similarity threshold, the identified ad link categories being in the set of candidate ad link categories, at least one ad link category in the set of candidate ad link categories having one or more similarity measures associated with a most recently selected ad link category; and

selecting a next ad link category for a next empty position of the ad link unit, the next ad link category being in the set of candidate ad link categories.

42. The computer-readable medium of claim 41, further comprising:

removing the identified ad link categories from the set of candidate ad link categories before selecting a next ad link category for a next empty position of the ad link unit; and

adding at least one removed identified ad link category to the set of candidate ad link categories before selecting a first ad link category for a first position of a next ad link unit.