SYSTEM AND METHOD TO FACILITATE IMPORTATION OF DATA TAXONOMIES WITHIN A NETWORK

• US 20090024649A1
• Filed: 07/20/2007
• Published: 01/22/2009
• Est. Priority Date: 07/20/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Josifovski, Vanja, Broder, Andrei Zary, Fontoura, Marcus Felipe
• Granted Patent: US 7,991,806 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/367 Ontology
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A system and method to facilitate importation of data taxonomies within a network are described. Advertiser entities access a data storage module within a network-based entity to retrieve content information from one or more content taxonomies stored within the data storage module. Subsequently, the advertiser entities select advertisements targeted to specific users based on the retrieved content information and further transmit the advertisements to the network-based entity. Furthermore, publisher entities and/or advertiser entities transmit data, such as, for example, associated taxonomy information, to the network-based entity. The entity receives the respective taxonomy information and parses the taxonomy information to extract node information and associated categories related to the received information. Finally, the entity integrates the node information and associated categories into one or more taxonomies stored within the data storage module. Alternatively, the entity maps the node information and associated categories into corresponding nodes within one or more taxonomies stored within the data storage module, and further stores the mapping information into a mapping database within the data storage module.

Claims

1. A method comprising:

receiving taxonomy information over a network from at least one data provider; and

storing said taxonomy information within at least one corresponding taxonomy of a data storage module.

2. The method according to claim 1, wherein said storing further comprises:

parsing said taxonomy information to retrieve node information and categories associated with data at corresponding nodes within a provider taxonomy of said at least one data provider.

3. The method according to claim 2, wherein said storing further comprises:

integrating said node information and said associated categories into said at least one taxonomy.

4. The method according to claim 2, wherein said storing further comprises:

mapping said node information and said associated categories into corresponding nodes within said at least one taxonomy.

5. The method according to claim 3, wherein said integrating further comprises:

appending said node information and said associated categories to current data stored within said at least one taxonomy.

6. The method according to claim 4, wherein said mapping further comprises:

creating a mapping of said node information and said associated categories to corresponding nodes within said at least one taxonomy; and

storing said mapping within respective tables of a mapping database coupled to said at least one taxonomy.

7. The method according to claim 1, wherein said at least one data provider is a publisher entity, which transmits content taxonomy information over said network.

9. The method according to claim 1, wherein said at least one data provider is an advertiser set entity, which transmits advertising taxonomy information over said network.

8. (canceled)

10. (canceled)

11. A system comprising:

a plurality of web servers to taxonomy information over a network from at least one data provider; and

a processing and importation platform coupled to said plurality of web servers to store said taxonomy information within at least one corresponding taxonomy of a data storage module coupled to said platform.

12. The system according to claim 11, wherein said platform further comprises a data parser module to parse said taxonomy information to retrieve node information and categories associated with data stored at corresponding nodes within a provider taxonomy of said at least one data provider.

13. The system according to claim 12, wherein said platform further comprises an importation engine to integrate said node information and said associated categories into said at least one taxonomy.

14. The system according to claim 12, wherein said platform further comprises an importation engine to map said node information and said associated categories into corresponding nodes within said at least one taxonomy.

15. The system according to claim 13, wherein said importation engine further appends said node information ann said associated categories to current data stored within said at least one taxonomy.

16. The system according to claim 14, wherein said importation engine further creates a mapping of said node information and said associated categories to corresponding existing nodes within said at least one taxonomy, and stores said mapping within respective tables of a mapping database coupled to said at least one taxonomy.

17. The system according to claim 11, wherein said at least one data provider is a publisher entity, which transmits content taxonomy information over said network.

19. The system according to claim 11, wherein said at least one data provider is an advertiser entity, which transmits advertising taxonomy information over said network.

18. (canceled)

20. (canceled)

21. A computer readable medium containing executable instructions, which, when executed in a processing system, cause said system to perform a method comprising:

receiving taxonomy information over a network from at least one data provider; and

storing said taxonomy information within at least one corresponding taxonomy of a data storage module.

22. The computer readable medium according to claim 21, wherein said storing further comprises:

parsing said taxonomy information to retrieve node information and categories associated with data stored at corresponding nodes within a provider taxonomy of said at least one data provider.

23. The computer readable medium according to claim 22, wherein said storing further comprises:

integrating said node information and said associated categories into said at least one taxonomy.

24. The computer readable medium according to claim 22, wherein said storing further comprises:

mapping said node information and said associated categories into corresponding nodes within said at least one taxonomy.

25. The computer readable medium according to claim 23, wherein said integrating further comprises:

appending said node information and said associated categories to current data stored within said at least taxonomy.

26. The computer readable medium according to claim 24, wherein said mapping further comprises:

creating a mapping of said node information and said associated categories to corresponding existing nodes within said at least one taxonomy; and

storing said mapping within respective tables of a mapping database coupled to said at least one taxonomy.

27. The computer readable medium according to claim 21, wherein said at least one data provider is a publisher entity, which transmits content taxonomy information over said network.

28. The computer readable medium according to claim 27, wherein said content taxonomy information is subsequently stored within a content taxonomy of said data storage module.

29. The computer readable medium according to claim 21, wherein said at least one data provider is a publisher entity, which transmits content taxonomy information over said network.

30. (canceled)