MULTI-MARKET PROGRAM AND COMMERCIAL RESPONSE MONITORING SYSTEM USING NEURO-RESPONSE MEASUREMENTS

• US 20090025023A1
• Filed: 06/06/2008
• Published: 01/22/2009
• Est. Priority Date: 06/06/2007
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NeuroFocus Inc. (Nielsen Holdings plc)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Application Number:
  US12/135,066
• Publication Number:
  US 20090025023A1
• Time in Patent Office: Days
• US Class Current: 725/10
• CPC Class Codes: A61B 5/0533 Measuring galvanic skin response
• CPC Class Codes: A61B 5/163 by tracking eye movement, gaze, or pupil change
• CPC Class Codes: A61B 5/165 Evaluating the state of mind, e.g. depression, anxiety
• CPC Class Codes: A61B 5/316 Modalities, i.e. specific diagnostic methods
• CPC Class Codes: A61B 5/372 Analysis of electroencephalograms
• CPC Class Codes: A61B 5/378 Visual stimuli
• CPC Class Codes: A61B 5/4035 Evaluating the autonomic nervous system
• CPC Class Codes: A61B 5/4058 for evaluating the central nervous system A61B5/4806, A61B5/4821 take precedence
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A system performs program and commercial response monitoring using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Multiple subjects in multiple markets are exposed to programming and commercials and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided for response integration to measure and track multi-market program and commercial response to stimulus materials.

Claims

1. A system, comprising:

an interface operable to receive neuro-response data over a network from a plurality of subjects in a plurality of geographic markets, the plurality of subjects exposed to stimulus material;

a response integration system operable to obtain stimulus material attributes and combine neuro-response data corresponding to each of the plurality of subjects to monitor multi-market program and commercial response to the stimulus material.

2. The system of claim 1, wherein the plurality of subjects are exposed to stimulus material in subject homes.

3. The system of claim 2, wherein neuro-response data is analyzed at subject homes.

4. The system of claim 2, wherein neuro-response data is analyzed using a data analyzer after receiving the neuro-response data from the plurality of subjects in the plurality of geographic markets.

5. The system of claim 1, wherein neuro-response data includes central nervous system and autonomic nervous system data.

6. The system of claim 1, wherein neuro-response data includes central nervous system and effector data.

7. The system of claim 1, wherein neurological and neurophysiological measurements including attention, emotion, and memory retention are used to measure and track multi-market program and commercial response.

8. The system of claim 1, wherein combinations of neurological and neurophysiological measurements including attention, emotion, and memory retention are used to measure and track multi-market program and commercial response.

9. The system of claim 1, wherein the stimulus material is syndicated marketing or entertainment material.

10. The system of claim 1, wherein neuro-response data is obtained from the plurality of subjects using portable Electroencephalography (EEG) with dry electrodes.

11. The system of claim 1, wherein the response integration system further obtains survey responses from the plurality of subjects.

12. The system of claim 1, wherein the data analyzer includes a cross-modality response synthesizer operable to analyze neuro-response data from the plurality of modalities.

13. The system of claim 12, wherein neuro-response data from a first modality is aligned and combined with neuro-response data from a second modality.

14. The system of claim 13, wherein aligning neuro-response data from a first modality with neuro-response data from a second modality comprises time and phase shifting.

15. The system of claim 1, wherein the plurality of modalities include Electroencephalography (EEG), Electrooculography (EOG), and Galvanic Skin Response (GSR).

16. A method, comprising:

receiving neuro-response data over a network from a plurality of subjects in a plurality of geographic markets, the plurality of subjects exposed to stimulus material;

obtaining stimulus material attributes and combining neuro-response data corresponding to each of the plurality of subjects to monitor multi-market program and commercial response to the stimulus material.

17. The method of claim 16, wherein the plurality of subjects are exposed to stimulus material in subject homes.

18. The method of claim 17, wherein neuro-response data is analyzed at subject homes.

19. The method of claim 17, wherein neuro-response data is analyzed using a data analyzer after receiving the neuro-response data from the plurality of subjects in the plurality of geographic markets.

20. The method of claim 16, wherein neuro-response data includes central nervous system and autonomic nervous system data.

21. The method of claim 16, wherein neuro-response data includes central nervous system and effector data.

22. The method of claim 16, wherein neurological and neurophysiological measurements including attention, emotion, and memory retention are used to measure and track multi-market program and commercial response.

23. The method of claim 16, wherein combinations of neurological and neurophysiological measurements including attention, emotion, and memory retention are used to measure and track multi-market program and commercial response.

24. The method of claim 16, wherein the stimulus material is syndicated marketing or entertainment material.

25. The method of claim 16, wherein neuro-response data is obtained from the plurality of subjects using portable Electroencephalography (EEG) with dry electrodes.

26. An apparatus, comprising:

means for receiving neuro-response data over a network from a plurality of subjects in a plurality of geographic markets, the plurality of subjects exposed to stimulus material;

means for obtaining stimulus material attributes and combining neuro-response data corresponding to each of the plurality of subjects to monitor multi-market program and commercial response to the stimulus material.