Promotional and/or advertising device with automatically remotely identifiable sheet support, particularly for advertising and promotional purposes

• US 20090026253A1
• Filed: 06/10/2005
• Published: 01/29/2009
• Est. Priority Date: 06/10/2004
• Status: Abandoned Application

• Current Assignee: Riccardo Pilla
• Original Assignee: Riccardo Pilla
• Inventors: Pilla, Giovanni
• Application Number:
  US11/659,142
• Publication Number:
  US 20090026253A1
• Time in Patent Office: Days
• US Class Current: 235/375
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G09F 19/00 Advertising or display means not otherwise provided for
• CPC Class Codes: G09F 23/00 Advertising on or in specific articles, e.g. ashtrays, letter-boxes on or in vehicles G09F21/00
• CPC Class Codes: G09F 23/10 on paper articles, e.g. booklets, newspapers
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

It is provided an automatically remotely identifiable paper medium in particular for advertising or promotional purposes, having at least one passive unit (2) of a transponder (3) irremovably associated therewith, said unit being adapted to interact with an active read unit (4) of the transponder itself.

Claims

1-12. -12. (canceled)

13. A promotional device comprising:

a medium (1) for personal use, made of sheet material such as paper, plastic, imitation leather, said medium of sheet material having representations of promotional-advertising nature on at least one of the faces (5a, 5b) thereof;

at least one passive unit (2) containing a code;

at least one active read unit (3) capable of interacting with the passive unit (2) under proximity conditions to receive at least said code, following an interrogation;

a memory associated with the active read unit (3) which contains a predetermined number of main codes;

a processing unit capable of inputting said code read on the passive unit (2) by the active read unit (3) and comparing the code with at least said predetermined number of main codes to determine a correspondence therewith;

the processing unit carrying out visual signs associated with the read code.

14. A device as claimed in claim 13, wherein the medium (1) for personal use made of sheet material is a ticket, a picture postcard, a leaflet or a card.

15. A device as claimed in claim 13, wherein the medium (1) for personal use is made of paper material.

16. A device as claimed in claim 13, wherein the visual signs are of advertising or promotional nature.

17. A device as claimed in claim 13, wherein the medium (1) is designed to be carried and used by a single owner;

the passive unit containing no identification data of said single owner.

18. A device as claimed in claim 17, wherein the medium (1) is designed to be carried by a single owner and to be used by the same single owner or eliminated.

19. A device as claimed in claim 13, wherein said passive unit (2) is part of a transponder system, receives pulses transmitted by the active read unit (4) and retransmits coded reply signals in the form of radio waves.

20. A device as claimed in claim 13, wherein said passive unit (2) is part of a transponder system, receives pulses transmitted by the active read unit (4) and retransmits coded reply signals in the form of sound waves.

21. A device as claimed in claim 13, wherein said code contained in the passive unit (2) is not an identification code of the medium and of the passive unit.

22. A device as claimed in claim 13, wherein said representations of promotional-advertising nature indicate the presence in the medium of said passive unit (2) designed to interact under proximity conditions with the active read unit (3) placed in a remote position.

23. A device as claimed claim 13, wherein the medium (1) is for private use and not for public use.

24. An advertising device comprising:

a medium (1) for personal use made of sheet material such as paper, plastic, imitation leather, said medium of sheet material having representations of promotional-advertising nature on at least one of the faces (5a, 5b) thereof;

at least one passive unit (2) containing a code, said code being not a code for identification of a medium owner;

at least one active read unit (3) interacting with the passive unit (2) under proximity conditions to receive at least said code, following an interrogation;

a memory associated with the active read unit (3) which contains a predetermined number of main codes;

a processing unit capable of inputting said code read on the passive unit (2) by the active read unit (3) and comparing the code with at least said predetermined number of main codes to determine a correspondence therewith;

the processing unit carrying out visual signs associated with the code read.