SYSTEM AND METHOD FOR PROVIDING ELECTRONIC ADVERTISEMENTS

• US 20090029720A1
• Filed: 07/27/2007
• Published: 01/29/2009
• Est. Priority Date: 07/27/2007
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Jaffe, Christopher, O'Sullivan, Joseph, Martinez, Ronald
• Application Number:
  US11/829,329
• Publication Number:
  US 20090029720A1
• Time in Patent Office: Days
• US Class Current: 455/456.300
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for displaying electronic advertisements on a display device includes a processor having a set of instructions, a display device in communication with the processor and a network interface in communication with the processor. The processor is configured by the set of instructions to receive an initial advertisement from a central server via the network interface, display an initial advertisement and a first navigational element on the display device, receive a subsequent advertisement from the central server based on a user'"'"'s interaction with the initial advertisement, and display the subsequent advertisement on the display device when the first navigational element is selected by the user.

Claims

1. A method for displaying electronic advertisements on a display device, the method comprising the steps of:

displaying an initial advertisement on the display device;

displaying a first navigational element on the display device;

selecting a subsequent advertisement based on a user'"'"'s interaction with the initial advertisement; and

displaying the subsequent advertisement on the display device when the first navigational element is selected by the user.

2. The method of claim 1, wherein the initial and subsequent advertisements are at least one of a static media advertisement or a sequential media advertisement.

3. The method of claim 1, further comprising the steps of:

displaying a second navigational element on the display device; and

displaying the initial advertisement on the display device when the second navigational element is selected by the user.

4. The method of claim 1, further comprising the steps of:

displaying a preview window on the display device, wherein the preview window displays previews of at least one additional subsequent advertisement; and

displaying the at least one additional subsequent advertisement when the preview of the at least one additional subsequent advertisement is selected by the user.

6. The method of claim 1, wherein the user'"'"'s interaction with the initial advertisement includes an amount of time the initial advertisement was displayed on the display device.

7. The method of claim 1, wherein the user'"'"'s interaction with the initial advertisement includes a determination if the user selected the initial advertisement.

8. The method of claim 1, further comprising the steps of;

transmitting information relating to the user'"'"'s interaction with the initial advertisement to a central server, the central server being configured to generate a user profile based on the information relating to the user'"'"'s interaction with the initial advertisement; and

selecting the subsequent advertisement based on the user profile.

5. (canceled)

9. (canceled)

10. A system for displaying electronic advertisements on a display device, the system comprising:

a processor having a set of instructions;

a display device in communication with the processor;

a network interface in communication with the processor;

the processor being configured by the set of instructions to receive an initial advertisement from a central server via the network interface, display an initial advertisement and a first navigational element on the display device, receive a subsequent advertisement from the central server based on a user'"'"'s interaction with the initial advertisement, and display the subsequent advertisement on the display device when the first navigational element is selected by the user.

11. The system of claim 10, wherein the initial and subsequent advertisements are at least one of a static media advertisement or a sequential media advertisement.

12. The system of claim 10, wherein the processor is further configured by the set of instructions to display a second navigational element on the display device, and display the initial advertisement on the display device when the second navigational element on the display device is selected by the user.

13. The method of claim 10, wherein the processor is further configured by the set of instructions to display a preview window on the display device, wherein the preview window displays previews of at least one additional subsequent advertisement, and display the at least one additional subsequent advertisement when the preview of the at least one additional subsequent advertisement is selected by the user.

15. The system of claim 10, wherein the user'"'"'s interaction with the initial advertisement includes an amount of time the initial advertisement was displayed on the display device.

16. The system of claim 10, wherein the user'"'"'s interaction with the initial advertisement includes a determination if the user selected the initial advertisement on the display device.

17. The system of claim 10, wherein the processor is further configured by the set of instructions to transmit information relating to the user'"'"'s interaction with the initial advertisement to the central server via the network interface, the central server being configured to generate a user profile based on the information relating to the user'"'"'s interaction with the initial advertisement.

14. (canceled)

18. A method for providing electronic advertisements on a display device of a remote device of a user, the method comprising:

transmitting an initial advertisement and a navigational element to the remote device;

receiving a navigational signal from the remote device, the navigational signal being transmitted when the navigational element is selected by the user of the remote device;

selecting a subsequent advertisement based on the user'"'"'s interaction with the initial advertisement;

transmitting the subsequent advertisement after the first navigational signal is received; and

wherein the initial and subsequent advertisements are at least one of a static media advertisement or a sequential media advertisement.

20. The method of claim 18, further comprising the steps of:

transmitting a preview window to the remote device, wherein the preview window contains information relating to previews of at least one additional subsequent advertisement; and

transmitting the at least one additional subsequent advertisement to the remote device when the preview of the at least one additional subsequent advertisement is selected by the user of the remote device.

22. The method of claim 18, wherein the user'"'"'s interaction with the initial advertisement includes an amount of time the initial advertisement was displayed on the display device.

23. The method of claim 18, wherein the user'"'"'s interaction with the initial advertisement includes a determination if the user selected the initial advertisement on the display device.

24. The method of claim 18, further comprising the steps of:

receiving information relating to the user'"'"'s interaction with the initial advertisement;

generating a user profile based on the information relating to the user'"'"'s interaction with the initial advertisement; and

selecting the subsequent advertisement based on the user profile.

19. (canceled)

21. (canceled)

25. (canceled)

26. A system for providing electronic advertisements to a display device of a remote device of a user, the system comprising:

a processor having a set of instructions;

a network interface in communication with the processor, the network interface configured to place the system in communication with the remote device; and

the processor being configured by the set of instructions to transmit an initial advertisement and a navigational element to the remote device, receive a first navigational signal from the remote device, the navigational signal being transmitted when the navigational element is selected by the user of the remote device, select a subsequent advertisement based on the user'"'"'s interaction with the initial advertisement, transmit the subsequent advertisement after the navigational signal is received, and wherein the initial and subsequent advertisements are at least one of a static media advertisement or a sequential media advertisement.

28. The system of claim 26, wherein the processor is further configured by the set of instructions to transmit a preview window to the remote device, wherein the preview window contains information relating to previews of at least one additional subsequent advertisement.

29. The system of claim 28, wherein the processor is further configured by the set of instructions to transmit the at least one additional subsequent advertisement to the remote device when the preview of the at least one additional subsequent advertisement is selected by the user.

30. The system of claim 26, wherein the user'"'"'s interaction with the initial advertisement includes an amount of time the initial advertisement was displayed on the display device.

31. The system of claim 26, wherein the user'"'"'s interaction with the initial advertisement includes a determination if the user selected the initial advertisement.

32. The system of claim 26, wherein the processor is further configured by the set of instructions to receive information relating to the user'"'"'s interaction with the initial advertisement, generate a user profile based on the information relating to the user'"'"'s interaction with the initial advertisement, and select the subsequent advertisement based on the user profile.

27. (canceled)

33. (canceled)