INTRA-MODALITY SYNTHESIS OF CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATA
First Claim
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1. A system, comprising:
- a data collection mechanism operable to obtain response data from a subject exposed to marketing stimuli;
an intra-modality response synthesizer operable to analyze response data to evaluate effectiveness of stimuli, wherein response data includes central nervous system, autonomic nervous system, and effector data.
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Abstract
An intra-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The intra-modality response synthesizer analyzes and synthesizes a plurality of modality specific response measures from central nervous system, autonomic nervous system, and effector systems. For example, the intra-modality response synthesizer analyzes response data including neurophysiological data to evaluate the effectiveness of stimuli by analyzing interactions between multiple regions of the brain.
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Citations
27 Claims
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1. A system, comprising:
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a data collection mechanism operable to obtain response data from a subject exposed to marketing stimuli; an intra-modality response synthesizer operable to analyze response data to evaluate effectiveness of stimuli, wherein response data includes central nervous system, autonomic nervous system, and effector data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 22)
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15. A method, comprising:
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receiving response data including neurophysiological data resulting from exposure of a subject to stimuli; analyzing response data to evaluate effectiveness of stimuli, wherein response data including neurophysiological data is enhanced by analyzing interactions between multiple regions of the brain. - View Dependent Claims (16, 17, 18, 19, 20, 21, 23, 24, 25)
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26. An apparatus, comprising:
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means for receiving response data including neurophysiological data resulting from exposure of a subject to stimuli; means for analyzing response data to evaluate effectiveness of stimuli, wherein response data including neurophysiological data is enhanced by analyzing interactions between multiple regions of the brain. - View Dependent Claims (27)
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Specification