METHOD AND SYSTEM FOR CREATING A DYNAMIC AND AUTOMATED TESTING OF USER RESPONSE
First Claim
Patent Images
1. A system to support large scale media testing by human testers, comprising:
- a test scheduler operable to choose and schedule a plurality of testers for a plurality of media instances in a testing project;
a priority score calculator operable to calculate a priority score for each of the plurality of media instances as being viewed by one of the plurality of testers;
a playlist creator operable to create for a specific tester a playlist of media instances that have the highest priority scores for the specific tester to watch during a testing session;
a tester database operable to store metadata pertinent to each of the plurality of testers; and
a media database operable to store metadata pertinent to each of the plurality of media instances and/or test data recorded from viewing of the plurality of media instances by the plurality of testers.
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Abstract
The present invention enables large scale media testing by human testers, where each tester may see multiple pertinent media instances during a single testing session and choose the optimal overall pairings between the testers and the media instances to minimize the number of testers needed for each testing project. By increasing the number of pertinent media views produced by each tester during each testing session, the approach increases the efficiency of media testing and reduces testing costs and time.
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Citations
20 Claims
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1. A system to support large scale media testing by human testers, comprising:
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a test scheduler operable to choose and schedule a plurality of testers for a plurality of media instances in a testing project; a priority score calculator operable to calculate a priority score for each of the plurality of media instances as being viewed by one of the plurality of testers; a playlist creator operable to create for a specific tester a playlist of media instances that have the highest priority scores for the specific tester to watch during a testing session; a tester database operable to store metadata pertinent to each of the plurality of testers; and a media database operable to store metadata pertinent to each of the plurality of media instances and/or test data recorded from viewing of the plurality of media instances by the plurality of testers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method to support large scale media testing by human testers, comprising:
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maintaining pertinent information of a plurality of testers and/or a plurality of media instances to be tested by the testers; selecting a set of the plurality of testers to test a pertinent set of the plurality of media instances during a single testing session based on the information on the plurality of testers and the plurality of media instances; creating a customized playlist of media instances for each of the plurality of testers to watch and/or interact with during the testing session to maximize the pertinent test data provided from each of the plurality of testers; recording pertinent test data before, during, and after the tester interacts with the media instances in the playlist; and aggregating and storing the test data automatically for viewing and/or processing.
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15. A method to support large scale media testing during a testing session, comprising:
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calculating an optimal playlist for a tester once the tester arrives for the testing session; retrieving media instances in the playlist from a media database and send it to a testing facility; placing one or more physiological sensors on the tester once the playlist of media instances is available; testing the media instances in the playlist with the tester; and recording test data by the tester to the playlist of media instances before, during, and after the testing session. - View Dependent Claims (16, 17, 18)
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19. A machine readable medium having instructions stored thereon that when executed cause a system to:
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maintain pertinent information of a plurality of testers and/or a plurality of media instances to be tested by the testers; select a set of the plurality of testers to test a pertinent set of the plurality of media instances during a single testing session based on the information on the plurality of testers and the plurality of media instances; create a customized playlist of media instances for each of the plurality of testers to watch and/or interact with during the testing session to maximize the pertinent test data provided from each of the plurality of testers; record pertinent test data before, during, and after the tester interacts with the media instances in the playlist; and aggregate and store the test data automatically for viewing and/or processing.
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20. A system to support large scale media testing during a testing session, comprising:
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means for calculating an optimal playlist for a tester once the tester arrives for the testing session; means for retrieving media instances in the playlist from a media database and send it to a testing facility; means for placing one or more physiological sensors on the tester once the playlist of media instances is available; means for testing the media instances in the playlist with the tester; and means for recording test data by the tester to the playlist of media instances before, during, and after the testing session.
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Specification