Creating and Displaying Universal Ad Over Multiple Different Platforms

• US 20090030781A1
• Filed: 07/24/2007
• Published: 01/29/2009
• Est. Priority Date: 07/24/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Margsahayam, Srinivas, Mehta, Satish
• Application Number:
  US11/782,243
• Publication Number:
  US 20090030781A1
• Time in Patent Office: Days
• US Class Current: 705/14.720
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system are provided for creating and displaying a universal ad over multiple different platforms. In one example, the method includes creating a universal ad by generating a superset ad, identifying different parts of the superset ad as separate components, matching the separate components to their respective media, attaching tags to each separate component, and converting the superset ad to a universal ad.

Claims

1. A method of creating a universal ad, the method comprising:

generating a superset ad;

identifying different parts of the superset ad as separate components;

matching the separate components to their respective media;

attaching tags to each separate component; and

converting the superset ad to a universal ad.

2. The method of claim 1, wherein the superset ad includes all parts suitable for different selected media.

3. The method of claim 1, wherein generating the superset ad is carried out by at least one of:

a media player;

an html page generating tool; and

a document formatting tool.

4. The method of claim 1, wherein each different component will have at least some of its attributes as different from other components.

5. The method of claim 1, wherein the universal ad is usable on different platforms with entirely different properties of displaying ads.

6. A method of displaying a universal ad, the method comprising:

reading the universal ad replete with tags for different forms of media;

identifying different tags attached to the universal ad, the tags being associated with components of the universal ad;

matching each component with their respective media forms;

attaching property values to each component; and

displaying the universal ad correctly on a given media form.

7. The method of claim 6, wherein the reading the universal ad is carried out by a universal ad reader capable of reading, understanding and translating a wide range of formatted content.

8. The method of claim 6, wherein the step of reading comprises recognizing the universal ad is replete with the tags for different forms of media.

9. The method of claim 6, wherein the matching each component is followed by translating the values of the attributes of the components written as tags.

10. The method of claim 6, wherein the attaching property values comprises creating a subset of the universal ad.

11. The method of claim 10, wherein the subset of the universal ad has property values that are tailored for a currently selected reader.

12. An apparatus for creating a universal ad, the apparatus comprising:

an ad creator configured to generate a superset ad;

a components separator configured to identify different parts of the superset ad as separate components;

a media matcher configured to match the separate components to their respective media;

a component tagger configured to attach tags to each separate component; and

an ad converter configured to convert the superset ad to a universal ad.

13. The apparatus of claim 12, wherein the superset ad includes all parts suitable for different selected media.

14. The apparatus of claim 13, wherein the superset ad includes at least one of:

a .wav file;

a .wmv file;

formatting for a browser;

formatting for television; and

formatting for print.

15. The apparatus of claim 12, wherein each different component will have at least some of its attributes as different from other components.

16. An apparatus for displaying a universal ad, the apparatus comprising:

a reader configured to read the universal ad replete with tags for different forms of media;

a tag identifier configured to identify different tags attached to the universal ad, the tags being associated with components of the universal ad;

a tag matcher configured to match each component with their respective media forms;

a tag translator configured to attach property values to each component; and

an ad display configured to display the universal ad correctly on a given media form.

17. The apparatus of claim 16, wherein the reader is a universal ad reader capable of reading, understanding and translating a wide range of formatted content.

18. The apparatus of claim 16, wherein the tag translator is further configured to create a subset of the universal ad.

19. The apparatus of claim 18, wherein the subset of the universal ad has property values that are tailored for a currently selected reader.

20. (canceled)

21. A computer readable medium carrying one or more instructions for creating a universal ad, wherein the one or more instructions, when executed by one or more processors, cause the one or more processors to perform the steps of:

generating a superset ad;

identifying different parts of the superset ad as separate components;

matching the separate components to their respective media;

attaching tags to each separate component; and

converting the superset ad to a universal ad.