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Universal Ad Queue

  • US 20090030802A1
  • Filed: 10/03/2008
  • Published: 01/29/2009
  • Est. Priority Date: 04/03/2001
  • Status: Abandoned Application
First Claim
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1. A method of fulfilling an ad campaign based on links in a universal ad queue, the method comprising:

  • (a) receiving instructions from a first advertiser, wherein the instructions define a first ad campaign having at least two different types of advertisements, the instructions comprising (i) type of advertisements in the ad campaign and (ii) desired relationships with other advertisements, ad campaigns or advertisement types;

    (b) determining based on the received instructions at least one link between a first advertisement within the first ad campaign and a second advertisement corresponding to a second ad campaign, the second ad campaign having at least two ads within the universal ad queue;

    (c) updating the universal ad queue to include advertisements from the first ad campaign and the determined at least one link; and

    (d) selecting from the universal ad queue an advertisement belonging to the first ad campaign for presentation to a subscriber based at least in part on the at least one link.

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