METHODS AND APPARATUS FOR PRESENTING A TARGETED PRESENTATION

• US 20090031242A1
• Filed: 07/24/2007
• Published: 01/29/2009
• Est. Priority Date: 07/24/2007
• Status: Abandoned Application

• Current Assignee: LSC Communications US, LLC (LSC Communications, Inc.)
• Original Assignee: LSC Communications US, LLC (LSC Communications, Inc.)
• Inventors: Zeitlin, Seth
• Application Number:
  US11/782,468
• Publication Number:
  US 20090031242A1
• Time in Patent Office: Days
• US Class Current: 715/780
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Method and apparatus for presenting a recipient a recipient with a targeted presentation are described. An example method involves including a code in a first medium, including a first presentation in the first medium, and directing the recipient to a second medium related to the first presentation. At the second medium, the method requests the recipient to enter additional recipient information. The example method also involves storing the recipient information in a database, presenting the recipient with a second presentation about the first presentation, and including a third presentation based on the recipient information in a third medium

Claims

1. A method of presenting a recipient with a targeted presentation, the method comprising:

including a code in a first medium;

including a first presentation in the first medium;

directing the recipient to a second medium related to the first presentation;

requesting the recipient to enter the code at the second medium;

requesting recipient information from the recipient through the second medium;

storing the recipient information in a database;

presenting the recipient with a second presentation about the first presentation through the second medium; and

including a third presentation in a third medium based on the recipient information.

2. A method of presenting a recipient with a targeted presentation as defined in claim 1 further comprising including the code in the third medium.

3. A method of presenting a recipient with a targeted presentation as defined in claim 1, wherein each of the first medium, the second medium, and the third medium is at least one of a periodical, a mailer, a circular, a website, a broadcast, a webcast, or a message on a computer, mobile phone or personal digital assistant.

4. A method of presenting a recipient with a targeted presentation as defined in claim 1, wherein each of the first presentation, the second presentation, and the third presentation is at least one of an advertisement, an announcement, a commercial, an infomercial, a game, a lottery, or a sweepstakes.

5. A method of presenting a recipient with a targeted presentation as defined in claim 1, wherein the first medium and the third medium are different.

6. A method of presenting a recipient with a targeted presentation as defined in claim 1 further comprising including the code in a satellite receiver or a set-top box.

7. An apparatus for presenting a recipient with a targeted presentation, the apparatus comprising:

a memory; and

a processor coupled to the memory, wherein the processor is programmed to;

receive a code associated with a first presentation and a first medium, wherein the code is to be received in a second medium;

request recipient information from a recipient of the first medium, wherein the recipient information is to be received at the second medium;

store the recipient information in the memory;

present the recipient with information about the first presentation; and

include a targeted presentation in a third medium based on the recipient information.

8. An apparatus for presenting a recipient with a targeted presentation as defined in claim 7, wherein the processor is further programmed to include the code in the third medium.

9. An apparatus for presenting a recipient with a targeted presentation as defined in claim 7, wherein each of the first medium and the third medium is at least one of a periodical, a mailer, a circular, a website, a broadcast, a webcast, or a message on a computer, mobile phone or personal digital assistant.

10. An apparatus for presenting a recipient with a targeted presentation as defined in claim 7, wherein each of the first presentation and the targeted presentation is at least one of an advertisement, an announcement, a commercial, an infomercial, a game, a lottery, or a sweepstakes.

11. An apparatus for presenting a recipient with a targeted presentation as defined in claim 7, wherein the first medium and the third medium are different.

12. An apparatus for presenting a recipient with a targeted presentation as defined in claim 7, wherein the code is associated with a satellite receiver or a set-top box.

13. A medium including a targeted presentation formed by:

including a code in a preliminary medium;

including a preliminary presentation in the preliminary medium;

directing the recipient of the preliminary medium to a secondary medium related to the preliminary presentation;

requesting the recipient to enter the code at the secondary medium;

requesting recipient information from the recipient through the secondary medium;

storing the recipient information in a database;

presenting the recipient with a secondary presentation about the preliminary presentation through the secondary medium; and

including the targeted presentation in the medium based on the recipient information.

14. A medium including a targeted presentation as defined in claim 13, wherein the medium is formed by also including the code in the medium.

15. A medium including a targeted presentation as defined in claim 13, wherein the preliminary medium and the secondary medium and the medium are at least one of a periodical, a mailer, a circular, a website, a broadcast, a webcast, or a message on a computer, mobile phone or personal digital assistant.

16. A medium including a targeted presentation as defined in claim 13, wherein the preliminary presentation, the secondary presentation and the targeted presentation are at least one of an advertisement, an announcement, a commercial, an infomercial, a game, a lottery, or a sweepstakes.

17. A medium including a targeted presentation as defined in claim 13, wherein the preliminary medium and the secondary medium and the medium are different.

18. A medium including a targeted presentation as defined in claim 13, wherein the medium is formed by also including the code in a satellite receiver or a set-top box.

19. An apparatus for presenting a recipient with a targeted presentation, the apparatus comprising:

means for including a code in a first medium;

means for including a first presentation in the first medium;

means for directing the recipient to a second medium related to the first presentation;

means for requesting the recipient to enter the code at the second medium;

means for requesting recipient information from the recipient through the second medium;

means for storing the recipient information in a database;

means for presenting the recipient with second presentation about the first presentation through the second medium; and

means including a third presentation in a third medium based on the recipient information.

20. An apparatus for presenting a recipient with a targeted presentation as defined in claim 19 further comprising means for including the code in the third medium.

21. An apparatus for presenting a recipient with a targeted presentation as defined in claim 19, wherein each of the first medium, the second medium and the third medium is at least one of a periodical, a mailer, a circular, a website, a broadcast, a webcast, or a message on a computer, mobile phone or personal digital assistant.

22. An apparatus for presenting a recipient with a targeted presentation as defined in claim 19, wherein each of the first presentation, the second presentation and the third presentation is at least one of an advertisement, an announcement, a commercial, an infomercial, a game, a lottery, or a sweepstakes.

23. An apparatus for presenting a recipient with a targeted presentation as defined in claim 19, wherein the first medium, the second medium and the third medium are different.

24. An apparatus for presenting a recipient with a targeted presentation as defined in claim 19 further comprising means for including the code in a satellite receiver or a set-top box.