ENTITY AND RELATIONSHIP ASSESSMENT AND EXTRACTION USING NEURO-RESPONSE MEASUREMENTS
First Claim
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1. A system, comprising:
- a stimulus presentation device operable to provide stimulus material to a subject, the stimulus material including a plurality of entities having relationship patterns;
a data collection device operable to obtain neuro-response data including eye tracking path information from the subject exposed to the stimulus material, a coupling index analyzer operable to assess relationship patterns corresponding to the plurality of entities by using neuro-response data.
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Abstract
A system performs entity and relationship assessment and extraction using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Subjects are exposed to stimulus material and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided to assess and extract entity and relationship formation among individuals, groups, or objects in marketing, advertising, entertainment, and other stimuli.
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Citations
20 Claims
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1. A system, comprising:
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a stimulus presentation device operable to provide stimulus material to a subject, the stimulus material including a plurality of entities having relationship patterns; a data collection device operable to obtain neuro-response data including eye tracking path information from the subject exposed to the stimulus material, a coupling index analyzer operable to assess relationship patterns corresponding to the plurality of entities by using neuro-response data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13, 14, 15)
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16. A method, comprising:
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providing stimulus material to a subject, the stimulus material including a plurality of entities having relationship patterns; obtaining neuro-response data including eye tracking path information from the subject exposed to the stimulus material, determining a coupling index by using neuro-response data to assessing relationship patterns corresponding to the plurality of entities. - View Dependent Claims (17, 18, 19)
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20. An apparatus, comprising:
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means for providing stimulus material to a subject, the stimulus material including a plurality of entities having relationship patterns; means for obtaining neuro-response data including eye tracking path information from the subject exposed to the stimulus material, means for determining a coupling index by using neuro-response data to assessing relationship patterns corresponding to the plurality of entities.
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Specification