SYSTEM AND METHOD FOR REAL TIME MONITORING OF DIGITAL CAMPAIGNS

• US 20090037210A1
• Filed: 07/10/2008
• Published: 02/05/2009
• Est. Priority Date: 07/30/2007
• Status: Abandoned Application

• Current Assignee: Sizmek Technologies Ltd. (Sizmek, Inc.)
• Original Assignee: Sizmek Technologies Ltd. (Sizmek, Inc.)
• Inventors: Lamdan, Gefen, Shimoni, Nir, Bekor, Chen
• Application Number:
  US12/170,564
• Publication Number:
  US 20090037210A1
• Time in Patent Office: Days
• US Class Current: 705/300
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system method and apparatus for providing a presentation of a status and progress of a digital campaign to a user. Information pertaining to a plurality of digital campaigns may be obtained from a plurality of advertising or publishing objects. A plurality of delta parameters may be computed according to such information. A plurality of KPI parameters may be computed based on the delta parameters and may further be used to provide a graphical representation of various aspects pertaining to a plurality of digital campaigns. Other embodiments are described and claimed.

Claims

1. A method for monitoring digital advertising campaigns, the method comprising:

receiving from a plurality of advertising objects information pertaining to a plurality of digital campaigns;

computing a plurality of delta parameters according to said information;

computing a plurality of key performance indicators (KPI) parameters according to said delta parameters; and

providing a graphical representation of said digital campaigns according to said plurality of KPI parameters.

2. The method of claim 1, wherein said graphical representation further comprises displaying at least one parameter selected from the group consisting of:

a click through rate, a delivery rate, an interaction rate, a return on investment (ROI) measure, an actual start time of a campaign, an approval of content by a publisher and an accumulated number of delivered impressions.

3. The method of claim 1, wherein said graphical representation is updated according to a predefined time interval.

4. The method of claim 1, wherein said graphical representation comprises presenting aspects pertaining to a plurality of digital campaigns.

5. The method of claim 1, wherein said graphical representation comprises providing an indication pertaining to a detection of an event.

6. The method of claim 5, wherein said event comprises a crossing of a predefined threshold by a value associated with a predefined parameter.

7. The method of claim 6, further comprising adjusting said thresholds.

8. The method of claim 1, further comprising selectively including some of said KPI parameters in said graphical representation of said digital campaigns.

9. The method of claim 1, wherein said graphical representation is non-linear.

10. A system for monitoring digital advertising campaigns comprising:

a first module to receive from a plurality of advertising objects information pertaining to a plurality of digital campaigns and to compute a plurality of delta parameters according to said information;

a second module to use said plurality of delta parameters to compute a plurality of key performance indicators (KPI) parameters according to said delta parameters; and

a graphical user interface (GUI) module to generate a graphical representation of a digital campaign according to said plurality of KPI parameters.

11. The system of claim 10, wherein said graphical representation further comprises displaying at least one parameter selected from the group consisting of:

a click through rate, an impression rate, a delivery rate, an interaction rate, a return on investment (ROI) measure, an actual start time of a campaign, an approval of content by a publisher, an accumulated number of click through events, an accumulated number of impressions, an accumulated number of deliveries and an accumulated number of interactions with delivered content.

12. The system of claim 10, wherein said graphical representation is updated according to a predefined time interval.

13. The system of claim 10, wherein said graphical representation comprises presenting aspects pertaining to a plurality of digital campaigns.

14. The system of claim 10, wherein said graphical representation comprises providing an indication pertaining to a detection of an event.

15. The system of claim 14, wherein said event comprises a crossing of a predefined threshold by a value associated with a predefined parameter.

16. The system of claim 10, wherein said second module is configured to generate an indication upon detecting a predefined condition.

17. The system of claim 16, wherein said condition comprises a crossing of a predefined threshold by a value associated with a predefined KPI parameter.

18. The system of claim 16, wherein said condition comprises a crossing of a predefined threshold by a value associated with a predefined delta parameter.

19. The system of claim 15, further configured to enable a user to define said thresholds.

20. The system of claim 10, wherein said GUT module is configured to provide a non-linear representation of a digital campaign.

21. The system of claim 10, wherein said GUT module is further configured to selectively include some of said KPI parameters in a graphical representation of a digital campaign.

22. The system of claim 10, wherein said first module is executed on a first computing device and said second and third modules are executed on a second computing device.

23. The system of claim 10, wherein said first and second modules are executed on a first computing device and said third module is executed on a second computing device.