SYSTEM FOR ELECTRONIC COMMERCE

• US 20090037257A1
• Filed: 08/01/2008
• Published: 02/05/2009
• Est. Priority Date: 08/03/2007
• Status: Abandoned Application

• Current Assignee: Rovrr Incorporated
• Original Assignee: Rovrr Incorporated
• Inventors: Rudelius, Robert, Stuckey, Brian, Katz, Jennifer, Lundberg, Steven W.
• Application Number:
  US12/184,892
• Publication Number:
  US 20090037257A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user

Abstract

A system that utilizes peer influences to help advertisers to reach target audiences. This system used peer recommendations through Widgets and comments to influence consumer behavior. This is a system for placing advertising on Influencer websites or pages includes determining the audience of the Influencer and setting tags to characterize the audience. An advertiser chooses tags to characterize an advertising campaign or offer and the system determines which of the influences provide matches or partial matches to the advertising campaigns or offers. Influencers pick which campaigns they wish to offer to their audience and install a Widget on their website or page(s) that is used to display ads and process click-throughs. Influencers are rewarded with payments or reward incentives for placing the campaigns or offers and/or if the campaigns are successful. A web system is configured to provide the necessary functions to support the ad placement and rewards process.

Claims

1. A system comprising:

one or more web servers;

a first function supported by the one or more web servers allowing an influencer to establish and account and characterize the influencer'"'"'s audience;

a second function allowing one or more advertisers to enter ads and determine which influencers would be suited to run the ads on the influencer'"'"'s web site or page(s);

a third function allowing the advertiser to offer selected influencers the opportunity to advertise an advertising offer for the advertiser;

a fourth function allowing an influencer to select an offered advertising offer and run it on their web site or page(s) using one or more elements of computer code or data downloaded from the one or more web servers; and

a fifth function tracking at least one parameter for one or more of the influencers that is used to at least in part determine which of the advertising offers the influencer is allowed to select.

2. A system according to claim 1 further including a sixth function of collecting influencer comments and providing them in a report format to the sponsoring advertiser, a seventh function of rewarding influencers for desirable actions performed by their community, and an eighth function of managing the administration, billing, expiration, etc of offers placed by advertisers.

3. A system according to claim 1 further including a function for allocating rewards to one or more of the influencers to reward the influencer for successfully presenting offers or gaining customers for an advertiser through a presented offer.

4. A system according to claim 1 further including a seventh function for invoicing advertisers for the placement or success of offers placed by one or more of the influencers.

5. A system comprising:

one or more web servers;

a first function supported by the one or more web servers allowing a first party to establish an account and characterize the first party'"'"'s audience;

a second function allowing one or more advertisers to enter ads and determine which of the first parties would be suited to run the ads on the first parties web site or page(s);

a third function allowing the advertiser to offer selected first parties the opportunity to advertise an advertising offer for the advertiser;

a fourth function allowing a first party to select an offered advertising offer and run it on their web site or page(s) using one or more elements of computer code or data downloaded from the one or more web servers; and

a fifth function tracking at least one parameter for one or more of the first parties that is used to at least in part determine which of the advertising offers the first party is allowed to select.

6. A system comprising:

one or more web servers and one or more client computers connected to a wide area network;

a software system executing on the one or more web servers and/or the one or more client computers to;

maintain influencer data characterizing the web audience of an influencer, wherein the influencer publishes content on at least one web page(s) or web site on the wide area network;

enable the advertiser to view at least some of the influencer data and offer one or more selected influencers the opportunity to display an advertising offer for the advertiser, wherein the viewing and offer are performed on one or more client computers served by the one or more web servers;

enable an influencer to select an offered advertising offer and display it on their web site or web page(s) using one or more elements of computer code and/or data downloaded from the one or more web servers, wherein the displayed advertising offer includes at least one hyperlink that may be selected by a visitor to the web site or web page(s); and

track at least one parameter for one or more of the influencers that is at least in part determined by the success of an influencer to get visitors to select the hyperlinks on displayed advertising offers, and further wherein the parameter is used at least in part determine which of the advertising offers the influencer is allowed to select.

7. A system according to claim 6 further wherein the software system enables an influencer to add at least one comment or indication to an advertising offer that is displayed.

8. A system according to claim 7 further wherein the software system enables collecting influencer comments and providing them in a report format to the advertiser.

9. A system according to claim 6 further wherein the software system enables the maintaining of a metric of the success of the one or more influencers in relation to the display of advertisements, and further enables one of the influencers to obtain rewards for their success based on the metric.

10. A system according to claim 6 further wherein the software system includes a function for allocating rewards to one or more of the influencers to reward the influencer for successfully presenting offers or gaining customers for an advertiser through a presented offer.

11. A system comprising:

one or more widgets installed on an influencer'"'"'s web pages or web site;

a computer system including at least one web server enabling the influencer to use a client computer to search for advertising offers, select one or more of the advertising offers, and add or modify a comment on an advertising offer; and

wherein the selected advertising offer with or without a comment is displayed using the one or more widgets.

12. A system according to claim 11 further wherein the computer system includes a software system to track the impressions or selection of advertising offers by visitors to the influencer'"'"'s web pages or web site and/or conversions related to selected advertising offers.

13. A system according to claim 11 further wherein the computer system includes a software system to track points or credits awarded to one of the influencers, wherein the points or credits may be redeemed by the influencer for products, services, cash or other value.

14. A system comprising:

one or more influencer web page(s) or web site;

a computer system including at least one web server enabling the influencer to use a client computer to search for advertising offers, select one or more of the advertising offers, and add or modify a comment on an advertising offer; and

wherein the selected advertising offer with or without a comment is displayed on the one or more web pages or web site.

15. A system according to claim 14 further wherein the computer system includes a software system to track the impressions and/or selection of advertising offers by visitors to the influencer'"'"'s web pages or web site and/or conversions related to selected advertising offers.

16. A system according to claim 14 further wherein the computer system includes a software system to track points or credits awarded to one of the influencers, wherein the points or credits may be redeemed by the influencer for products, services, cash or other value.

17. A system comprising:

one or more influencer web page(s) or web site;

a computer system including at least one web server enabling the influencer to display advertising offers on the one or more influencer web page(s) or web site;

wherein the computer system includes at least one software function to track the impressions and/or selection of advertising offers by visitors to the influencer'"'"'s web pages or web site and/or conversions related to selected advertising offers; and

the computer system further including at least one software function to track points or credits awarded to one of the influencers at least in part in relation to the success of the influencer in relation to the display of the advertising offers, wherein the points or credits may be redeemed by the influencer for products, services, cash or other value.

18. A system according to claim 17 wherein the computer system further includes at least one software function that enables an influencer to choose advertising offers to display on the one or more web page(s) or web site, wherein the advertising offers that are offered to the influencer to be selected and displayed are based at least in part on the success of the influencer in displaying advertising offers previously selected and displayed by the influencer.

19. A system comprising:

one or more influencer web page(s) or web site;

a computer system including at least one web server enabling the influencer to display advertising offers on the one or more influencer web page(s) or web site;

wherein the computer system includes at least one software function to track the impressions and/or selection of advertising offers by visitors to the influencer'"'"'s web pages or web site and/or conversions related to selected advertising offers; and

wherein the computer system further includes at least one software function that enables an influencer to choose advertising offers to display on the one or more web page(s) or web site, wherein the advertising offers that are offered to an influencer to be selected and displayed are based at least in part on the success of the influencer in displaying advertising offers previously selected and displayed by the influencer.

20. A system according to claim 19 wherein the advertising offers offered to the influencer is based further at least in part on the size of the influencer'"'"'s audience.

21. A system according to claim 20 wherein the audience size is determined at least in part based on the number of visitors to the influencer'"'"'s one or more web page(s) or web site.

22. A system according to claim 20 wherein the computer system includes at least one software function to allow and advertiser to select one or more tags used to match to a target market, and wherein the influencer'"'"'s are selected to receive offers of advertising offers based on the target market.

23. A computerized method comprising:

maintaining influencer data characterizing the web audience of an influencer, wherein the influencer publishes content on at least one web page(s) or web site on a wide area network;

enabling the advertiser to view at least some of the influencer data and offer one or more selected influencers the opportunity to display an advertising offer for the advertiser, wherein the viewing and offer are performed on one or more computers;

enabling an influencer to select an offered advertising offer and display it on their web site or web page(s) using one or more elements of computer code and/or data downloaded from at least one computer, wherein the displayed advertising offer includes at least one hyperlink that may be selected by a visitor to the web site or web page(s); and

track at least one parameter for one or more of the influencers that is at least in part determined by the success of an influencer to get visitors to select the hyperlinks on displayed advertising offers, and further wherein the parameter is used at least in part determine which of the advertising offers the influencer is allowed to select.

24. A method according to claim 23 further wherein the influencer adds at least one comment or indication to an advertising offer that is displayed.

25. A method according to claim 24 further including collecting influencer comments and providing them in a report format to the advertiser.

26. A method according to claim 23 further wherein including maintaining a metric of the success of the one or more influencers in relation to the display of advertisements, and wherein at least one of the influencers obtains rewards for their success based on the metric.

27. A method according to claim 23 further wherein rewards are allocated to one or more of the influencers to reward the influencer for successfully presenting offers or gaining customers for an advertiser through a presented offer.

28. A method comprising:

installing one or more widgets on an influencer'"'"'s web pages or web site;

the influencer using a computer to search for advertising offers, select one or more of the advertising offers, and add or modify a comment on an advertising offer; and

wherein the selected advertising offer with or without a comment is displayed using the one or more widgets.

29. A method according to claim 28 further including tracking the impressions or selection of advertising offers by visitors to the influencer'"'"'s web pages or web site and/or conversions related to selected advertising offers.

30. A method according to claim 28 including tracking points or credits awarded to one of the influencers, wherein the points or credits may be redeemed by the influencer for products, services, cash or other value.

31. A method comprising:

an influencer using a computer to search for web-based advertising offers, select one or more of the advertising offers, and add or modify a comment on an advertising offer; and

wherein the selected advertising offer with or without a comment is displayed on the one or more web pages or web site.

32. A method according to claim 31 further including tracking the impressions and/or selection of advertising offers by visitors to the influencer'"'"'s web pages or web site and/or conversions related to selected advertising offers.

33. A method according to claim 31 further including tracking points or credits awarded to one of the influencers, wherein the points or credits may be redeemed by the influencer for products, services, cash or other value.

34. A method comprising:

an influencer to display advertising offers on one or more influencer web page(s) or web site;

tracking the impressions and/or selection of advertising offers by visitors to the influencer'"'"'s web pages or web site and/or conversions related to selected advertising offers; and

tracking points or credits awarded to one of the influencers at least in part in relation to the success of the influencer in relation to the display of the advertising offers, wherein the points or credits may be redeemed by the influencer for products, services, cash or other value.

35. A method according to claim 34 including enabling the influencer to choose advertising offers to display on the one or more web page(s) or web site, wherein the advertising offers that are offered to the influencer to be selected and displayed are based at least in part on the success of the influencer in displaying advertising offers previously selected and displayed by the influencer.

36. A method comprising:

an influencer displaying advertising offers on one or more influencer web page(s) or web site;

tracking the impressions and/or selection of advertising offers by visitors to the influencer'"'"'s web pages or web site and/or conversions related to selected advertising offers; and

enabling an influencer to choose advertising offers to display on the one or more web page(s) or web site, wherein the advertising offers that are offered to an influencer to be selected and displayed are based at least in part on the success of the influencer in displaying advertising offers previously selected and displayed by the influencer.

37. A method according to claim 36 wherein the advertising offers offered to the influencer is based further at least in part on the size of the influencer'"'"'s audience.

38. A method according to claim 37 wherein the audience size is determined at least in part based on the number of visitors to the influencer'"'"'s one or more web page(s) or web site.

39. A method according to claim 37 wherein the advertiser can select one or more tags used to match to a target market, and wherein the influencer'"'"'s are selected to receive offers of advertising offers based on the target market.