METHOD AND APPARATUS FOR UTILIZING SEARCH RESULT ADVERTISEMENT INVENTORY
First Claim
1. A method for optimizing electronic search engine advertisement inventory content, the method comprising:
- storing, in an inventory database, a plurality of advertisements for a plurality of advertising techniques;
in response to a user search request, selecting at least one of the plurality of advertisements to be displayed in a selected advertising technique based on user click activity, advertisement performance data and the plurality of advertisements, selected for a search results page having the selected advertisement disposed thereon; and
determining prospective inventory content for the inventory database based on the selected advertisements and advertising techniques.
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Accused Products
Abstract
Optimizing search engine advertising inventory includes storing a plurality of advertisements for a plurality of advertising techniques in an inventory database. The system and method includes, in response to a user search request, selecting one or more advertisements from the inventory database to be displayed in a selected advertising technique based on user click activity, advertisement performance data and the plurality of advertisements, selected for a search results page having the selected advertisement disposed thereon. The system and method thereby determines prospective inventory content for the inventory database based on the selected advertisements and advertising techniques. This prospective inventory content may be used to optimize storage of advertisements and advertising sales techniques, such as giving sales people an indication of which advertising techniques to be marketed or sold.
10 Citations
20 Claims
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1. A method for optimizing electronic search engine advertisement inventory content, the method comprising:
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storing, in an inventory database, a plurality of advertisements for a plurality of advertising techniques; in response to a user search request, selecting at least one of the plurality of advertisements to be displayed in a selected advertising technique based on user click activity, advertisement performance data and the plurality of advertisements, selected for a search results page having the selected advertisement disposed thereon; and determining prospective inventory content for the inventory database based on the selected advertisements and advertising techniques. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. Computer readable media comprising program code that when executed by a programmable processor causes the processor to execute a method for optimizing electronic search engine advertisement inventory content, the computer readable media comprising:
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program code for storing, in an inventory database, a plurality of advertisements for a plurality of advertising techniques; in response to a user search request, program code for selecting at least one of the plurality of advertisements to be displayed in a selected advertising technique based on user click activity, advertisement performance data and the plurality of advertisements, selected for a search results page having the selected advertisement disposed thereon; and program code for determining prospective inventory content for the inventory database based on the selected advertisements and advertising techniques. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A apparatus for optimizing electronic search engine advertisement inventory content, the apparatus comprising:
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an inventory database; a memory device having executable instructions stored therein; and a processing device, in response to the executable instructions, operative to; store a plurality of advertisements for a plurality of advertising techniques in the inventory database; in response to a user search request, select at least one of the plurality of advertisements to be displayed in a selected advertising technique based on user click activity, advertisement performance data and the plurality of advertisements, selected for a search results page having the selected advertisement disposed thereon; and determine prospective inventory content for the inventory database based on the selected advertisements and advertising techniques. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification