SYSTEM FOR THE INSERTION AND CONTROL OF ADVERTISEMENTS IN VIDEO

• US 20090037263A1
• Filed: 07/30/2007
• Published: 02/05/2009
• Est. Priority Date: 07/30/2007
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Patil, Bhushan Arun
• Application Number:
  US11/830,171
• Publication Number:
  US 20090037263A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A system and method are disclosed for editing a video to include an advertisement in the video. The advertisement may be inserted into the video based on the video timeline or on a frame-by-frame basis. The user may control when and how the advertisement is displayed within the video. The advertisement may be selected based on a variety of factors that may determine the effectiveness or profitability of the advertisement.

Claims

1. A method for providing an interface for editing a video to include a selected advertisement comprising:

identifying a video to be edited;

displaying a set of advertisements which may be added to the identified video;

displaying factors for each advertisement of the set of advertisements including at least one of popularity, profitability, cost per click, cost per thousand impressions, advertisement expense, conversion rate, or relevance for each advertisement from the set of advertisements;

selecting an advertisement from the set of advertisements to be displayed in the identified video based on at least one of the factors;

including the selected advertisement in the identified video; and

playing the identified video and displaying the selected advertisement during the playing of the identified video.

2. The method of claim 1 wherein the advertisement is embedded within the identified video.

3. The method of claim 1 wherein the relevance is based on a comparison between the advertisement and the identified video.

4. The method of claim 3 wherein the comparison is based on a topic or content of the identified video and a topic or content of the advertisement.

5. The method of claim 1 further comprising:

providing the interface for displaying the factors and for receiving the selection of the advertisement.

6. The method of claim 5 wherein the interface displays the factors for each advertisement of the set of advertisements.

7. A method for editing a video to include an advertisement comprising:

identifying the video to be edited;

choosing the advertisement to be included in the video;

selecting a portion of the video during which the advertisement is displayed within the video while the video is played, wherein the portion of the video comprises a portion of the timeline of the video or a number of frames from the video;

including the advertisement into the portion of the video; and

displaying the advertisement during playing of the portion of the video.

8. The method of claim 7 wherein choosing the advertisement comprises:

providing a set of available advertisements;

displaying factors for each of the set of advertisements including at least one of popularity, profitability, cost per click, cost per thousand impressions, advertisement expense, conversion rate, or relevance for each advertisement from the set of advertisements; and

choosing at least one advertisement from the set of available advertisements based on the factors.

9. The method of claim 7 wherein the advertisement is chosen based on at least one of popularity, profitability, cost per click, cost per thousand impressions, advertisement expense, conversion rate, or relevance of the advertisement.

10. The method of claim 9 wherein the relevance is based on a comparison with the advertisement and the video.

11. The method of claim 10 wherein the comparison is based on a topic or content of the selected video and a topic or content of the advertisement.

12. The method of claim 7 wherein the advertisement is a product placed in the video.

13. In a computer readable storage medium having stored therein data representing instructions executable by a programmed processor for controlling a display of an advertisement within a video, the storage medium comprising instructions operative for:

selecting the advertisement from a plurality of advertisements;

embedding the selected advertisement into the video, wherein a location and a placement of the selected advertisement is based on the advertisement type of the selected advertisement;

identifying a portion of the timeline of the video or a number of frames from the video for the placement of the selected advertisement; and

displaying the selected advertisement within the video during the identified portion of the timeline of the video or during the identified number of frames from the video.

14. The storage medium of claim 13 wherein each advertisement from the plurality of advertisements comprises at least one advertisement type including scrolling text, plain text, clickable text, embedded objects, audio, or an ad video

15. The storage medium of claim 13 wherein the embedded object is a product placed in the video.

16. The storage medium of claim 13 wherein the advertisement is selected based on at least one of popularity, profitability, cost per click, cost per thousand impressions, advertisement expense, conversion rate, or relevance of the advertisement.

17. The storage medium of claim 16 wherein the relevance is based on a comparison with the advertisement and the video.

18. The storage medium of claim 17 wherein the comparison is based on a topic or content of the selected video and a topic or content of the advertisement.

19. A system for providing an advertisement in a video comprising:

a video server configured to provide a video for display;

an advertising server coupled with the video server; and

an advertising database coupled with the advertising server and configured to store a set of available advertisements;

wherein the advertising server comprises;

a manual selector providing an interface for displaying factors for advertisement selection, the factors comprising at least one of popularity, profitability, cost per click, cost per thousand impressions, advertisement expense, conversion rate, or relevance of the advertisement;

wherein the advertising server is configured to receive a selected advertisement from the set of available advertisements based on the factors and provide the selected advertisement to the video server; and

further wherein the video server is configured to include the selected advertisement within the video and play the video with the embedded advertisement.

20. The system of claim 19 further comprising:

a user device coupled with the video server and configured to display the selected advertisement during the playing of the video.

21. The system of claim 19 further comprising:

a video database coupled with the video server that stores a plurality of videos, wherein the provided video is one of the plurality of videos.