Systems and methods for displaying advertisement information

• US 20090037273A1
• Filed: 07/31/2007
• Published: 02/05/2009
• Est. Priority Date: 07/31/2007
• Status: Abandoned Application

• Current Assignee: Jian Zhu
• Original Assignee: Jian Zhu
• Inventors: Zhu, Jian
• Application Number:
  US11/882,209
• Publication Number:
  US 20090037273A1
• Time in Patent Office: Days
• US Class Current: 705/14.620
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G09F 21/04 by land vehicles

Abstract

An advertisement system is provided for displaying advertisement information. The system includes a movable apparatus configured to move at various speeds from various starting locations to various ending locations along various routes. The movable apparatus includes a display assembly that has at least one display screen. The display screen faces away from the movable apparatus and displays advertisement information for public viewers outside the movable apparatus to view. A controller selects a piece of advertisement information from a plurality of pieces of advertisement information to display on the display screen. The selected piece of advertisement information is irrelevant to the starting locations, the ending locations, and the routes of the first movable apparatus.

Claims

1. An advertisement system for displaying advertisement information, comprising:

a first movable apparatus that is configured to move at various speeds from various starting locations to various ending locations along various routes, the first movable apparatus including;

a first front portion;

a first rear portion that is opposite to the first front portion;

a first left-hand side portion on a left-hand side periphery of the first movable apparatus between the first front portion and first rear portion, and

a first right-hand side portion on a right-hand side periphery of the first movable apparatus between the first front portion and first rear portion,

wherein at least one of the first front portion, the first rear portion, the first left-hand side portion and the first right-hand side portion is provided with a first display assembly, the first display assembly having at least one first display screen, and

wherein the at least one first display screen faces away from the first movable apparatus and displays advertisement information for public viewers outside the first movable apparatus to view;

a storage that stores a plurality of pieces of advertisement information; and

a controller that selects a first piece of advertisement information from the plurality of pieces of advertisement information for the first display assembly to display on the at least one first display screen,

wherein the first piece of advertisement information is irrelevant to the starting locations, the ending locations, and the routes of the first movable apparatus.

2. The advertisement system as set forth in claim 1, wherein the first movable apparatus is an automobile vehicle or a boat.

3. The advertisement system as set forth in claim 1, wherein the at least one first display assembly includes a plurality of first display screens each facing away from the first movable apparatus and displaying advertisement information for public viewers outside the first movable apparatus to view.

4. The advertisement system as set forth in claim 3, wherein a first one of the plurality of first display screens displays advertisement information different from that displayed on a second one of the plurality of first display screens.

5. The advertisement system as set forth in claim 1, wherein the controller is mounted on the first movable apparatus.

6. The advertisement system as set forth in claim 1, wherein the controller resides at a location that is remote from the first movable apparatus, the first movable apparatus further including a first communication device to communicate with the controller for controlling the first display assembly.

7. The advertisement system as set forth in claim 1, further comprising:

a second movable apparatus that is configured to move at various speeds, the second movable apparatus including;

a second front portion;

a second rear portion that is opposite to the second front portion;

a second left-hand side portion on a left-hand side periphery of the second movable apparatus between the second front portion and second rear portion, and

a second right-hand side portion on a right-hand side periphery of the second movable apparatus between the second front portion and second rear portion,

wherein at least one of the second front portion, the second rear portion, the second left-hand side portion and the second right-hand side portion is provided with a second display assembly, the second display assembly having at least one second display screen, and

wherein the at least one second display screen faces away from the second movable apparatus and displays advertisement information for public viewers outside the second movable apparatus to view,

wherein the controller selects a second piece of advertisement information from the plurality of pieces of advertisement information for the second display assembly to display on the at least one second display screen, and

wherein the controller coordinates contents of the first and second pieces of advertisement information and times to display the first and second pieces of advertisement information between the at least one first display screen and the at least one second display screen.

8. The advertisement system as set forth in claim 1, wherein:

the advertisement information includes contents that promote a product, a service or a cause;

the advertisement information contains at least one of;

commercial information for promoting a product or a service;

political information for promoting a political campaign or a political figure;

civic information for promoting a civic event;

religious information for promoting a faith; and

ideological information for promoting a humanitarian cause or protection of environment;

the advertisement information is displayed in a form of at least one of text, image, video, audio, and animation,

the at least one first display screen is shaped as a rectangle, square, diamond, ellipse, or sphere, and

the at least one first display screen is a plasma display, a liquid crystal display, or an LED display.

9. The advertisement system as set forth in claim 1, wherein:

the controller selects an animated piece of advertisement information to display on the first display screen, the animated piece of advertisement information containing a plurality of frames and having a predetermined frame change rate when displayed; and

the controller adjusts the predetermined frame change rate based on one of;

     1) a speed at which the first movable apparatus moves;

or

     2) weather conditions the first movable apparatus experiences.

10. The advertisement system as set forth in claim 9, wherein:

the controller controls the display assembly to display the animated piece of advertisement information at the predetermined frame change rate when the speed of the first movable apparatus is less than 5 mph, and controls the display assembly to display the animated piece of advertisement information with the frame change rate reduced to zero when the speed of the first movable apparatus is more than 30 mph.

11. The advertisement system as set forth in claim 1, further comprising:

a GPS information receiver that receives instant geographical location information of the first movable apparatus, wherein;

each piece of the plurality pieces of advertisement information contains a geographical component that indicates geographical locations at which a piece of advertisement information is intended to be displayed; and

the controller selects advertisement information to display based on the GPS information and the geographical components of the plurality of pieces of advertisement information.

12. The advertisement system as set forth in claim 11,

wherein the first movable apparatus is provided with an odometer and a navigation system,

wherein the GPS information receiver uses the navigation system to receive the geographical location information, and

wherein the controller uses data from the odometer to determine the speed of the first movable apparatus.

16. The method as set forth in claim 1, further comprising:

receiving GPS information to obtain instant geographical location information of the first movable apparatus,

providing a geographical component for each piece of the plurality pieces of advertisement information, the geographical component indicating geographical locations at which a piece of advertisement information is intended to be displayed; and

selecting advertisement information to display based on the GPS information and the geographical components of the plurality of pieces of advertisement information.

13. A method for displaying advertisement information, comprising:

selecting a first piece of advertisement information from a plurality of pieces of advertisement information stored in a searchable database at a storage; and

displaying the first piece of advertisement information on a first movable apparatus for public viewers outside the first movable apparatus to view,

wherein the first movable apparatus is configured to move at various speeds from various starting locations to various ending locations along various routes, the first movable apparatus including;

a first front portion;

a first rear portion that is opposite to the first front portion;

a first left-hand side portion on a left-hand side periphery of the first movable apparatus between the first front portion and first rear portion, and

a first right-hand side portion on a right-hand side periphery of the first movable apparatus between the first front portion and first rear portion,

wherein the first piece of advertisement information is displayed on a first display screen provided on at least one of the first front portion, the first rear portion, the first left-hand side portion and the first right-hand side portion,

wherein the at least one first display screen faces away from the first movable apparatus for public viewers outside the first movable apparatus to view, and

wherein the first piece of advertisement information is irrelevant to the starting locations, the ending locations, and the routes of the first movable apparatus.

14. The method as set forth in claim 13, further comprising:

selecting a second piece of advertisement information from the plurality of pieces of advertisement information;

displaying the second piece of advertisement information on a second movable apparatus for public viewers outside the second movable apparatus to view, wherein the second movable apparatus is configured to move at various speeds, the second movable apparatus including;

a second front portion;

a second rear portion that is opposite to the second front portion;

a second left-hand side portion on a left-hand side periphery of the second movable apparatus between the second front portion and second rear portion, and

a second right-hand side portion on a right-hand side periphery of the second movable apparatus between the second front portion and second rear portion,

wherein the second piece of advertisement information is displayed on a second display screen provided on at least one of the second front portion, the second rear portion, the second left-hand side portion and the second right-hand side portion, and

wherein the at least one second display screen faces away from the second movable apparatus for public viewers outside the second movable apparatus to view;

coordinating selection of contents of the first piece of advertisement information and the second piece of advertisement information; and

coordinating timing for displaying the first piece of advertisement information and the second piece of advertisement information between the at least one first display screen and the at least one second display screen.

15. The method as set forth in claim 13, further comprising:

selecting an animated piece of advertisement information to display on the first display screen, the animated piece of advertisement information containing a plurality of frames and having a predetermined frame change rate when displayed; and

adjusting the predetermined frame change rate based on a speed at which the first movable apparatus moves.

17. A computer-readable storage medium having a computer-executable program embedded thereon, the program, when executed on a computer, providing instructions for:

selecting a first piece of advertisement information from a plurality of pieces of advertisement information stored in a searchable database at a storage; and

displaying the first piece of advertisement information on a first movable apparatus for public viewers outside the first movable apparatus to view,

wherein the first movable apparatus is configured to move at various speeds from various starting locations to various ending locations along various routes, the first movable apparatus including;

a first front portion;

a first rear portion that is opposite to the first front portion;

a first left-hand side portion on a left-hand side periphery of the first movable apparatus between the first front portion and first rear portion, and

a first right-hand side portion on a right-hand side periphery of the first movable apparatus between the first front portion and first rear portion,

wherein the first piece of advertisement information is displayed on a first display screen provided on at least one of the first front portion, the first rear portion, the first left-hand side portion and the first right-hand side portion,

wherein the at least one first display screen faces away from the first movable apparatus for public viewers outside the first movable apparatus to view, and

wherein the first piece of advertisement information is irrelevant to the starting locations, the ending locations, and the routes of the first movable apparatus.

18. The computer-readable storage medium as set forth in claim 17, the program providing further instructions for:

selecting a second piece of advertisement information from the plurality of pieces of advertisement information;

displaying the second piece of advertisement information on a second movable apparatus for public viewers outside the second movable apparatus to view, wherein the second movable apparatus is configured to move at various speeds, the second movable apparatus including;

a second front portion;

a second rear portion that is opposite to the second front portion;

a second left-hand side portion on a left-hand side periphery of the second movable apparatus between the second front portion and second rear portion, and

a second right-hand side portion on a right-hand side periphery of the second movable apparatus between the second front portion and second rear portion,

wherein the second piece of advertisement information is displayed on a second display screen provided on at least one of the second front portion, the second rear portion, the second left-hand side portion and the second right-hand side portion, and

wherein the at least one second display screen faces away from the second movable apparatus for public viewers outside the second movable apparatus to view;

coordinating selection of contents of the first piece of advertisement information and the second piece of advertisement information; and

coordinating timing for displaying the first piece of advertisement information and the second piece of advertisement information between the at least one first display screen and the at least one second display screen.

19. The computer-readable storage medium as set forth in claim 17, the program providing further instructions for:

selecting an animated piece of advertisement information to display on the first display screen, the animated piece of advertisement information containing a plurality of frames and having a predetermined frame change rate when displayed; and

adjusting the predetermined frame change rate based on a speed at which the first movable apparatus moves.

20. The computer-readable storage medium as set forth in claim 17, the program providing further instructions for:

receiving GPS information to obtain instant geographical location information of the first movable apparatus,

providing a geographical component for each piece of the plurality pieces of advertisement information, the geographical component indicating geographical locations at which a piece of advertisement information is intended to be displayed; and

selecting advertisement information to display based on the GPS information and the geographical components of the plurality of pieces of advertisement information.