Dynamic Creation of Personalized Presentations For Network Communication Systems

• US 20090037279A1
• Filed: 07/25/2008
• Published: 02/05/2009
• Est. Priority Date: 07/27/2007
• Status: Abandoned Application

• Current Assignee: Allot Communications Limited
• Original Assignee: Ortiva Wireless Incorporated (Allot Ltd.)
• Inventors: Dey, Sujit, Chockalingam, Ganapathy
• Application Number:
  US12/180,445
• Publication Number:
  US 20090037279A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A personalized presentation is provided to an intended recipient through a network communication system by selecting personalization content for an associated presentation template in accordance with contemporaneous information relating to an intended recipient and generating an assembled presentation comprising the selected personalization content and the associated presentation template such that the assembled presentation can be sent to the intended recipient.

Claims

1. A method of providing content through a network communication system, the method comprising:

selecting personalization content for an associated presentation template in accordance with contemporaneous information relating to an intended recipient;

generating a personalized presentation comprising the selected personalization content and the associated presentation template such that the personalized presentation can be provided to the intended recipient.

2. A method according to claim 1, wherein the contemporaneous information relating to the intended recipient includes user preferences of the intended recipient, device resources information, and user location of the intended recipient.

3. A method according to claim 1, further including:

delivering the personalized presentation to the intended recipient over a network communication session.

4. A method according to claim 3, wherein delivering comprises inserting the personalized presentation within a video stream for delivery to the intended recipient.

5. A method according to claim 1, wherein selecting personalization content comprises:

receiving feedback relating to communication conditions over a network communication session with the intended recipient; and

selecting the personalization content from among multiple alternative versions of content in accordance with the feedback.

6. A method according to claim 5, wherein receiving feedback occurs at a minimally sufficient time to perform the selecting personalization content and generating a personalized presentation for delivery.

7. A method according to claim 5, wherein the multiple alternative versions comprise versions of otherwise identical content such that each version is associated with a different resource requirement for delivery to the intended recipient.

8. A method according to claim 1, wherein the personalized presentation includes a coupon for redemption.

9. A method comprising:

identifying an intended recipient for whom a personalized presentation will be generated;

selecting a presentation template in accordance with user profile information of the intended recipient;

selecting personalization content for the personalized presentation in accordance with user preference data;

selecting location content for the personalized presentation in accordance with user location data;

generating the personalized presentation based on the selected presentation template in accordance with the selected personalization content and the selected location content.

10. A method as defined in claim 9, wherein:

the device profile is obtained from a user profile database that contains user profile information on multiple persons, each of which can be selected as an intended recipient; and

the user profile information relates to persons who have authorized receipt of assembled presentations.

11. A method as defined in claim 9, wherein generating the assembled presentation includes:

mapping user preference information to a promotional content database from which the selected subject content is obtained;

mapping static location information of the intended recipient and dynamic location information of the intended recipient to identify the selected location content.

12. A method as defined in claim 9, further including:

delivering the personalized presentation to the intended recipient over a network communication session.

13. A method as defined in claim 12, wherein delivering comprises inserting the personalized presentation within a video stream for delivery to the intended recipient.

14. A method as defined in claim 9, wherein selecting personalization content comprises:

receiving feedback relating to communication conditions over a network communication session with the intended recipient; and

selecting the personalization content from among multiple alternative versions of content in accordance with the feedback.

15. A method as defined in claim 14, wherein receiving feedback occurs at a minimally sufficient time to perform the selecting personalization content and generating a personalized presentation for delivery.

16. A method as defined in claim 14, wherein the multiple alternative versions comprise versions of otherwise identical content such that each version is associated with a different resource requirement for delivery to the intended recipient.

17. A system for producing content for delivery through a network communication system, the presentation system comprising:

an ingest module that maintains presentation template information and personalization content; and

a template engine that generates an personalized presentation for an intended recipient in accordance with personalization content and presentation template information selected from the ingest module in accordance with contemporaneous information relating to the intended recipient.

18. A system according to claim 17, wherein the contemporaneous information relating to the intended recipient includes user preferences, device resources information, and user location of the intended recipient.

19. A system according to claim 17, further including:

a delivery engine configured to deliver the personalized presentation to the intended recipient over a network communication session.

20. A system according to claim 19, wherein the delivery engine inserts the personalized presentation within a video stream for delivery to the intended recipient.

21. A system according to claim 17, wherein the template engine selects personalization content in accordance with received feedback relating to communication conditions over a network communication session with the intended recipient and wherein the selected personalization content is selected from among multiple alternative versions of content in accordance with the feedback.

22. A system according to claim 21, wherein the received feedback is received at a minimally sufficient time to perform the selecting personalization content and generating a personalized presentation for delivery.

23. A system according to claim 21, wherein the multiple alternative versions comprise versions of otherwise identical content such that each version is associated with a different resource requirement for delivery to the intended recipient.

24. A system according to claim 17, wherein the personalized presentation includes a coupon for redemption.