RESEARCH DATA GATHERING WITH A PORTABLE MONITOR AND A STATIONARY DEVICE

• US 20090037575A1
• Filed: 11/06/2007
• Published: 02/05/2009
• Est. Priority Date: 03/26/2004
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Crystal, Jack C., Krug, William K., Neuhauser, Alan R., Lynch, Wendell D., Jensen, James M., Flanagan, Eugene L. III
• Granted Patent: US 8,738,763 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04H 2201/90 characterised by the use of signatures
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/52 of users

Abstract

Methods of gathering data concerning a location of an audience member proximate to a content presentation are provided. A stationary device is proximate to the content presentation. A portable monitor is carried by or with the person of an audience member. Location data is obtained by communicating data from the portable monitor to the stationary device, or from the stationary device to the portable monitor, or by comparing data gathered by both the stationary device and the portable monitor.

Claims

1. A method of gathering data concerning a location of an audience member proximate to a content presentation comprises providing a portable monitor to an audience member, providing a stationary device proximate to a content presentation, and at least one of communicating location data to the portable monitor from the stationary device and communicating portable monitor and/or audience member identification data to the stationary device from the portable monitor.

2. A method of gathering data concerning a location of an audience member proximate to a content presentation comprises communicating location data from a stationary device proximate to the content presentation to a portable monitor carried on or with the person of an audience member, and/or communicating at least one of portable monitor identification data, audience member identification data and audience member demographic data to the stationary device.

3. A method of gathering data concerning a location of an audience member proximate to a content presentation comprises comparing data gathered by a stationary monitor proximate to the content presentation and data gathered by a portable monitor carried on or with the person of an audience member, and producing presence data indicating a presence of the audience member at the content presentation based on the comparing.