FRACTAL DISPLAY ADVERTISING ON COMPUTER-DRIVEN SCREENS

• US 20090037838A1
• Filed: 08/03/2007
• Published: 02/05/2009
• Est. Priority Date: 08/03/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: FAROUKI, KARIM T., GEDYE, DAVID M., FLAKE, GARY W., ASTORT, ALFRED, AGUERA Y ARCAS, BLAISE H.
• Granted Patent: US 8,082,512 B2
• Time in Patent Office: Days
• US Class Current: 715/777
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Techniques are disclosed for providing additional data within a document. Such techniques include providing a first document with a sub-region on a user interface, wherein the sub-region is associated with additional data. Techniques further include identifying an action to zoom-in on the sub-region and loading a zoomed-in version of the sub-region when the action is identified. Moreover, the techniques also include displaying the zoomed-in version of the sub-region, including the additional data, on the user interface, wherein the zoomed-in version of the sub-region is a separate document than the first document.

Claims

1. One or more computer-readable media having computer-usable instructions stored thereon for performing a method for providing additional data within a document, the method comprising:

(a) providing a first document with at least one sub-region on a user interface, wherein the at least one sub-region is associated with one or more items of additional data;

(b) identifying an action to zoom-in on the at least one sub-region;

(c) loading a zoomed-in version of the at least one sub-region that includes the one or more items of additional data when the action is identified, wherein the one or more items of additional data includes at least one item of new information that is not accessible on the first document; and

(d) displaying the zoomed-in version of the at least one sub-region with the one or more items of additional data on the user interface.

2. The media according to claim 1, wherein the one or more additional items are loaded from at least one of a server and a local client device.

3. The media according to claim 1, the method further comprising:

identifying one or more subsequent sub-regions on a sub-region; and

repeating steps (b) through (d) for the identified subsequent sub-regions, wherein the sub-region is the first document and the one or more subsequent sub-regions is the at least one sub-region.

4. The media according to claim 1, wherein the one or more additional items comprise one or more types of multimedia content.

5. The media according to claim 1, wherein the zoomed-in version of the sub-region includes at least one selectable area that loads additional data when selected.

6. The media according to claim 5, wherein the selectable area is only selectable when a threshold number of pixels of the selectable area occupies the user interface.

7. The media according to claim 5, wherein the additional data comprises active data.

8. The media according to claim 1, wherein the one or more items of additional data comprise advertisement data.

9. The media according to claim 1, the method further comprising monitoring a cost metric that includes at least of monitoring an amount of time a user spends browsing the one or more items of additional data and an amount of pixels of the one or more items of additional data displayed in the user interface.

10. The media according to claim 9, the method further comprising reporting the cost metric to one or more advertisers.

11. One or more computer-readable media having computer-usable instructions stored thereon for performing a method for providing additional data within a document, the method comprising:

obtaining a first document;

defining one or more sub-regions within the first document;

associating one or more items of additional data with the one or more sub-regions; and

loading the one or more items of additional data onto a user interface when a user zooms-in on the one or more sub-regions on the user interface.

12. The media according to claim 11, the method further comprising:

defining one or more subsequent sub-regions within a sub-region; and

associating at least one item of additional data with the one or more subsequent sub-regions, wherein the at least one item of additional data is stored on a distinct document than a document of the sub-region.

13. The media according to claim 12, the method further comprising loading the distinct document of the at least one item of additional data onto the user interface when the user zooms-in on the one or more subsequent sub-regions.

14. The media according to claim 11, the method further comprising associating at least one selectable area with the one or more sub-regions, wherein the at least one selectable area loads additional data when selected on the user interface.

15. The media according to claim 14, wherein the selectable area is only selectable when a threshold number of pixels of the selectable area occupies the user interface.

16. One or more computer-readable media having computer-usable instructions stored thereon for performing a method for providing documents associated within a dynamically created image structure, the method comprising:

dynamically aggregating a plurality documents as a user views or creates the plurality of documents;

associating the plurality of documents together in an image structure;

defining one or more sub-regions within the image structure that identify one or more documents of the plurality of documents; and

loading the at least one document onto a user interface when a user zooms-in on a sub-region within the image structure of the at least one document.

17. The media according to claim 16, wherein plurality of documents are associating together based when the plurality of documents were viewed or created.

18. The media according to claim 16, wherein the plurality of documents are related to a user'"'"'s web browsing history.

19. The media according to claim 16, the method further comprising associating at least one selectable area with the one or more sub-regions, wherein the at least one selectable area loads data related to at least one of the plurality of documents when selected on the user interface.

20. The media according to claim 19, wherein the selectable area is only selectable when a threshold number of pixels of the selectable area occupies the user interface.