TEXTUAL AND VISUAL INTERACTIVE ADVERTISEMENTS IN VIDEOS

• US 20090037947A1
• Filed: 07/30/2007
• Published: 02/05/2009
• Est. Priority Date: 07/30/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Patil, Bhushan Arun
• Application Number:
  US11/830,157
• Publication Number:
  US 20090037947A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method are disclosed for the insertion of interactive advertisements in videos. The interactive advertisement may be selected while the video is playing in order to display content related to the advertisement. The interactive advertisement may be text or multimedia that are embedded within the video.

Claims

1. A method for providing an interactive advertisement within a video comprising:

identifying a video to be played;

including the interactive advertisement in the video;

displaying the interactive advertisement within the video while the video is played;

receiving an indication when there is an interaction with the interactive advertisement during the playing of the video; and

displaying additional information associated with the interactive advertisement upon receiving the indication of the interaction.

2. The method of claim 1 wherein the video is displayed in a web page.

3. The method of claim 2 wherein the interactive advertisement is a hyperlink.

4. The method of claim 3 wherein the interaction comprises a selection of the hyperlink by a mouse click of the interactive advertisement.

5. The method of claim 1 wherein the additional information comprises a web page for the advertisement.

6. The method of claim 1 wherein the additional information is related to the interactive advertisement and comprises an additional advertisement within the video.

7. The method of claim 1 wherein the interactive advertisement is an object embedded within the video.

8. The method of claim 7 wherein the object is a product included in the video.

9. A method for interacting with an advertisement in a video comprising:

providing the advertisement during playing of the video;

displaying the advertisement during at least a portion of the video;

detecting an interaction with the advertisement while the advertisement is displayed during the playing of the video; and

providing additional information associated the advertisement in response to the detecting of the interaction with the advertisement.

10. The method of claim 9 wherein the advertisement is a hyperlink.

11. The method of claim 10 wherein the interaction is a selection of the hyperlink by a click of the advertisement.

12. The method of claim 9 wherein the video is played in a web page.

13. The method of claim 12 wherein the providing additional information comprises displaying a web page related to the advertisement in addition to the web page playing the video.

14. The method of claim 9 wherein the providing additional information comprises displaying an additional advertisement.

15. The method of claim 9 wherein the advertisement is an embedded object in the video.

16. The method of claim 9 wherein the advertisement is text displayed in the video.

17. In a computer readable storage medium having stored therein data representing instructions executable by a programmed processor for providing a selectable advertisement within a video, the storage medium comprising instructions operative for:

providing an advertisement comprising a selectable object;

displaying the selectable object during a playing of the video, wherein the selectable object is embedded within the video; and

displaying a page associated with the advertisement upon a selection of the selectable object during the playing of the video.

18. The storage medium of claim 17 wherein the video is played on a web page.

19. The storage medium of claim 18 wherein the selectable object is a link to the page associated with the advertisement.

20. The storage medium of claim 18 wherein the selection comprises a mouse click.

21. The storage medium of claim 17 wherein the page associated with the advertisement is a web page for an advertiser of the advertisement.