SYSTEM AND METHODS FOR SELECTING ADVERTISEMENTS BASED ON CALLER IDENTIFIER INFORMATION
First Claim
Patent Images
1. A computing device comprising:
- a web application implemented by a web browser; and
a web virtual machine comprising a local web server host on the computing device to obtain caller identifier information for a telephone call, generate an ad query based on the caller identifier information, send the ad query to a web advertising server, receive a web advertisement from the web advertising server, and insert the web advertisement into the web application; and
a display to present the web advertisement in a user interface.
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Accused Products
Abstract
Various embodiments are directed to selecting a web advertisement based on caller identifier information. The caller identifier information may be obtained from an incoming call to the mobile device or from an outgoing call from the mobile device. An ad request may be generated based on the caller identifier information by the mobile device and sent to a web advertising server. In response to the ad request, the web advertising server may select a relevant web advertisement based on the caller identifier information and may send the relevant web advertisement to the mobile device. On the mobile device, the web advertisement may be inserted into a web application for display in a user interface.
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Citations
20 Claims
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1. A computing device comprising:
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a web application implemented by a web browser; and a web virtual machine comprising a local web server host on the computing device to obtain caller identifier information for a telephone call, generate an ad query based on the caller identifier information, send the ad query to a web advertising server, receive a web advertisement from the web advertising server, and insert the web advertisement into the web application; and a display to present the web advertisement in a user interface. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method for a computing device comprising:
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obtaining caller identifier information for a telephone call; generating an ad query based on the caller identifier information; sending the ad query to a web advertising server; receiving a web advertisement from the web advertising server; inserting the web advertisement into a web application; and displaying the web advertisement in an a user interface. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer-readable storage medium comprising executable computer program instructions that when executed cause a computing system to:
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obtain caller identifier information for a telephone call; generate an ad query based on the caller identifier information; send the ad query to a web advertising server; receive a web advertisement from the web advertising server; insert the web advertisement into a web application; and display the web advertisement in an a user interface.
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Specification