SYSTEM AND METHOD FOR PRESENTING DYNAMIC ADVERTISEMENTS ON WEB PAGES

• US 20090044147A1
• Filed: 08/07/2008
• Published: 02/12/2009
• Est. Priority Date: 08/08/2007
• Status: Abandoned Application

• Current Assignee: Ujogo, Inc.
• Original Assignee: Ujogo, Inc.
• Inventors: Alringer, Marc
• Application Number:
  US12/188,009
• Publication Number:
  US 20090044147A1
• Time in Patent Office: Days
• US Class Current: 715/810
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method are described for presenting a list of performable actions associated with a dynamic advertisement on a web page, and for performing the actions upon a user input.

Claims

1. A method comprising:

displaying a dynamic advertisement on a screen, wherein the dynamic advertisement is configured to provide at least one selectable choice associated with an action; and

performing the action associated with the selectable choice upon receiving a first user input related to the selectable choice.

2. The method of claim 1, wherein the screen is a webpage.

3. The method of claim 1, wherein the at least one selectable choice is presented along with the dynamic advertisement.

4. The method of claim 1, wherein the at least one selectable choice is displayed upon a user request.

5. The method of claim 4, wherein the dynamic advertisement is dynamically changed to accommodate the at least one selectable choice.

6. The method of claim 4, wherein said user request includes moving a cursor over the dynamic advertisement.

7. The method of claim 4, wherein said user request includes selecting the dynamic advertisement.

8. The method of claim 1, wherein the selectable choice is a graphically displayed object.

9. The method of claim 1, wherein the selectable choice is a text button.

10. The method of claim 1, wherein the action enables a user to save the first advertisement for later viewing.

11. The method of claim 10 further comprising storing information associated with the dynamic advertisement in a user database upon said first user input.

12. The method of claim 11 further comprising presenting said information upon a second user input.

13. The method of claim 1, wherein the action enables the user to redeem a coupon related to the dynamic advertisement.

14. The method of claim 1, wherein the action enables the user to go to a webpage related to the dynamic advertisement.

15. The method of claim 1, wherein the action enables the user to display a second advertisement.

16. The method of claim 15, wherein the second advertisement is related to the first advertisement.

17. A machine-readable medium embodying instructions, the instructions, which when executed, causing a machine to perform a method comprising:

displaying a dynamic advertisement on a screen, wherein the dynamic advertisement is configured to provide at least one selectable choice associated with an action; and

performing the action associated with the selectable choice upon receiving a first user input related to the selectable choice.

18. A method for providing dynamic advertisement on a webpage, the method comprising:

displaying the dynamic advertisement on the webpage, wherein the dynamic advertisement is configured to provide a user selectable list including one or more choices corresponding to performable actions;

storing information associated with the dynamic advertisement in a user database upon a first user input associated with one of the choices; and

displaying said information upon a second user input.

19. The method of claim 18, wherein the user database is located on a remote server.

20. The method of claim 18, wherein the user database is located on a local user device.

21. The method of claim 18, wherein said information is displayed in a window, wherein said window is integrated in the webpage.

22. The method of claim 18, wherein said information is displayed in a window, wherein said window is separate from the webpage.

23. The method of claim 18 further comprising displaying the dynamic advertisement associated with the information upon a third user input.

24. A system comprising:

a user device configured to display a dynamic advertisement;

a network; and

a server configured to store information relating to the dynamic advertisement, wherein the server is connected with the user device through the network;

wherein the dynamic advertisement is configured to provide a user selectable list including one or more choices corresponding to performable actions;

wherein, in operation, a user of the user device selects one of the one or more choices, wherein the user device performs an action associated with the one or more choices.