System and methods for network TV broadcasts for out-of-home viewing with targeted advertising
First Claim
1. A system for providing a service comprising:
- a broadcast signal displayable on a video display device;
a facility for processing said broadcast signal, said facility including;
a first broadcast signal receiving device;
a broadcast signal modification device to modify said broadcast signal to a modified broadcast signal displayable on said video display device; and
a broadcast signal transmitting device for transmitting said modified broadcast signal;
a first signal directing device to direct said broadcast signal from a broadcast content provider to said facility; and
a second signal directing device to direct said modified broadcast signal from said facility to a final destination for display to end viewers.
15 Assignments
0 Petitions
Accused Products
Abstract
A television broadcasting system and methods that manages the insertion of targeted advertisements and other messages into live satellite or Internet broadcasts or other types of broadcasts into out-of-home locations such as health clubs. The insertion of targeted advertisement and other messages are accomplished by a satellite service provider purchasing live network broadcasting feeds with a license to strip out existing commercial advertisements and replace them with targeted advertisements to match the demographics of the viewing audience at health clubs and other non-home locations nationally, regionally and locally where the viewer is unable to change or delete the targeted advertisements while viewing the live broadcast programming from the networks.
76 Citations
20 Claims
-
1. A system for providing a service comprising:
-
a broadcast signal displayable on a video display device; a facility for processing said broadcast signal, said facility including; a first broadcast signal receiving device; a broadcast signal modification device to modify said broadcast signal to a modified broadcast signal displayable on said video display device; and a broadcast signal transmitting device for transmitting said modified broadcast signal; a first signal directing device to direct said broadcast signal from a broadcast content provider to said facility; and a second signal directing device to direct said modified broadcast signal from said facility to a final destination for display to end viewers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A system for providing a service comprising:
-
digital broadcast content; targeted digital advertising content; a transmission device for transmitting said digital broadcast content through an internet protocol; a receiving device for receiving said digital broadcast content thorough an internet protocol; a modification device for modifying said digital broadcast content; and a display device for displaying said digital broadcast content after modification. - View Dependent Claims (11, 12, 13, 14, 15, 16)
-
-
17. A method for providing a broadcast signal comprising:
-
receiving a broadcast signal from a broadcast content provider; receiving advertisement content from an advertising content provider; inserting said advertisement content into broadcast signal to form a modified broadcast signal; and sending modified broadcast signal to an end viewer for viewing. - View Dependent Claims (18, 19, 20)
-
Specification