TARGETING CONTENT BASED ON LOCATION
First Claim
1. A method for use in targeting assets of broadcast network content, comprising the steps of:
- receiving asset delivery information regarding an asset;
determining a location criterion from said asset delivery information; and
making a determination regarding delivery of said asset using said location criterion and location information relating to said user equipment device.
2 Assignments
0 Petitions
Accused Products
Abstract
Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.
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Citations
30 Claims
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1. A method for use in targeting assets of broadcast network content, comprising the steps of:
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receiving asset delivery information regarding an asset; determining a location criterion from said asset delivery information; and making a determination regarding delivery of said asset using said location criterion and location information relating to said user equipment device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for use in targeting assets of broadcast network content, comprising the steps of:
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inserting an asset in a broadcast network; and inserting a location criterion related to said asset in said broadcast network, wherein said location criterion is capable of being interpreted by a user equipment device. - View Dependent Claims (10, 11, 12, 13)
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14. A method of targeting assets of broadcast network content, comprising the steps of:
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creating an asset delivery location criterion relating to an asset wherein said asset delivery location criterion is independent of the broadcast network topology; transmitting, via said broadcast network, device location information to a number of user equipment devices, said device location information relating to one or more of said user equipment devices; storing at least a portion of said device location information at each said user equipment device; broadcasting, to one or more of said user equipment devices, an asset delivery request containing said asset delivery location criterion; making a determination, at one or more of said user equipment devices, regarding a suitability of said asset using said device location information and said asset delivery location criterion; based on said determination, transmitting selection information from one or more of said user equipment devices to a platform of said determination on said broadcast network; using said received selection information in making a decision regarding insertion of said asset in said broadcast network; and selectively delivering said asset based on said delivery determination. - View Dependent Claims (15, 16)
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17-22. -22. (canceled)
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23. A method for use in targeting assets of broadcast network content, comprising the steps of:
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providing a network having a network topology defined by a number of subdivisions, wherein different content can be transmitted to user equipment devices in different subdivisions; and targeting an asset to user equipment devices independent of said network topology. - View Dependent Claims (24, 25, 26, 27, 28, 29)
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30-44. -44. (canceled)
Specification