MEDIA DELIVERY SYSTEM
First Claim
1. A media delivery system comprising:
- a media rendering device configured to render an instance of media content;
at least one environmental sensor positioned proximate the media rendering device and configured to detect an environmental state in proximity to the media rendering device;
an environmental data server coupled to the at least one environmental sensor and configured to gather environmental data using the at least one environmental sensor during rendering of the media content; and
a backend server coupled to receive the environmental data and configured to correlate the environmental data to the media content rendered on the media rendering device to generate data indicative of a number of impressions for the rendered media content.
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Accused Products
Abstract
A media delivery system that may be used for tracking the number and type of human impressions of media content rendered by the system during the time the media was rendered is provided. The media delivery system includes a rendering device for rendering media content, an environmental sensor for sensing impressions and other environmental variables and a computing device configured to gather data related to the external states detected by the environmental sensor. The data may be provided to a backend server for correlating the data to the rendered media content. The system may include rules that interpret that data and may cause the system to custom select, tailor or control future playback of media on the system.
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Citations
25 Claims
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1. A media delivery system comprising:
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a media rendering device configured to render an instance of media content; at least one environmental sensor positioned proximate the media rendering device and configured to detect an environmental state in proximity to the media rendering device; an environmental data server coupled to the at least one environmental sensor and configured to gather environmental data using the at least one environmental sensor during rendering of the media content; and a backend server coupled to receive the environmental data and configured to correlate the environmental data to the media content rendered on the media rendering device to generate data indicative of a number of impressions for the rendered media content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for collecting impressions during rendering of media content by a media rendering device, comprising:
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at least one environmental sensor configured to detect an environmental state proximate the media rendering device and generate signals in response thereto; an environmental data server coupled to the at least one environmental sensor to receive the signals and configured to generate environmental data therefrom, the environmental data indicative of impressions occurring during rendering of media content; and a backend server coupled to be in communication with the environmental data server to receive the environmental data, the backend server configured to correlate the environmental data to the rendered media content to provide impression data indicative of the number of impressions made during rendering of respective media content. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A method for collecting data indicative of a number of impressions made during rendering of media content by a media rendering device, the method comprising:
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sensing at least one environmental state in proximity of the media rendering device during rendering of media content; generating environmental data corresponding to detected environmental states; providing the environmental data to a backend server; processing the environmental data to provide impression data indicative of a number of impressions detected during rendering of the media content; and correlating the impression data to rendering information associated with the media content to calculate a number of impressions made during rendering of respective media content. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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Specification