SYSTEM AND METHOD FOR FACILITATING TARGETED BROADCAST BASED MOBILE ADVERTISEMENT
First Claim
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1. A system for facilitating targeted mobile advertisement comprising:
- a mobile device having;
a communication subsystem adapted to receive broadcast channels;
a scan engine; and
at least one application adapted to consume data, create data or consume and create data, said application registering with the scan engine; and
a broadcast server, said broadcast server being adapted to broadcast channels to the mobile device, said channels including advertising content,wherein, said scan engine on said mobile device is adapted to accept or reject advertising content from said broadcast server.
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Abstract
A method and system for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to receive broadcast channels; a scan engine; and at least one application adapted to consume data, create data or consume and create data, the application registering with the scan engine; and a broadcast server, the broadcast server being adapted to broadcast channels to the mobile device, the channels including advertising content, wherein, the scan engine on the mobile device is adapted to accept or reject advertising content from the broadcast server.
39 Citations
40 Claims
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1. A system for facilitating targeted mobile advertisement comprising:
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a mobile device having; a communication subsystem adapted to receive broadcast channels; a scan engine; and at least one application adapted to consume data, create data or consume and create data, said application registering with the scan engine; and a broadcast server, said broadcast server being adapted to broadcast channels to the mobile device, said channels including advertising content, wherein, said scan engine on said mobile device is adapted to accept or reject advertising content from said broadcast server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method for facilitating targeted mobile advertisement comprising the steps of:
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receiving, at a mobile device, advertising content from a broadcast server, said advertising content including metadata; filtering, using a scan engine, the received advertising content; and consuming the filtered advertising content. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A mobile device for facilitating targeted mobile advertisement, the mobile device comprising:
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a communications subsystem; a scan engine, the scan engine being adapted to filter advertising content received over a broadcast channel at the mobile device; and a consuming agent adapted to consume the filtered advertising content. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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Specification