SYSTEM AND METHOD FOR FACILITATING TARGETED MOBILE ADVERTISEMENT WITH SCANNING ENGINE ON COMMUNICATIONS PATH
First Claim
1. A system for facilitating targeted mobile advertisement comprising:
- a mobile device having;
a communication subsystem adapted to send and receive data; and
at least one application adapted to consume data, create data or consume and create data;
an application server, said application server adapted to provide the at least one application with data and receive data from the at least one application;
a scan engine, said scan engine being located on a communication path between the at least one application and the application server;
a mobile advertising server, said mobile advertising server adapted to receive ad trigger alerts from the scan engine and to provide advertising content from an advertising content provider to the mobile device,wherein said ad trigger alert is created based on monitoring of communications between the application and the application server by the scan engine.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to send and receive data; and at least one application adapted to consume data, create data or consume and create data; an application server, the application server adapted to provide the at least one application with data and receive data from the at least one application; a scan engine, the scan engine being located on a communication path between the at least one application and the application server; a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine and to provide advertising content from an advertising content provider to the mobile device, wherein the ad trigger alert is created based on monitoring of communications between the application and the application server by the scan engine.
41 Citations
39 Claims
-
1. A system for facilitating targeted mobile advertisement comprising:
-
a mobile device having; a communication subsystem adapted to send and receive data; and at least one application adapted to consume data, create data or consume and create data; an application server, said application server adapted to provide the at least one application with data and receive data from the at least one application; a scan engine, said scan engine being located on a communication path between the at least one application and the application server; a mobile advertising server, said mobile advertising server adapted to receive ad trigger alerts from the scan engine and to provide advertising content from an advertising content provider to the mobile device, wherein said ad trigger alert is created based on monitoring of communications between the application and the application server by the scan engine. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
-
-
21. A method for targeted mobile advertisement on a mobile device, the method comprising the steps of:
-
monitoring communications between at least one application on the mobile device and an application server; generating an ad trigger alert if said monitoring step detects preconditions have been met; acquiring advertising content based on the ad trigger alert; and consuming the advertising content. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
-
Specification