SYSTEM AND METHOD FOR DYNAMIC CONFIGURATION OF SCANNING ENGINE
First Claim
1. A system for facilitating targeted mobile advertisement comprising:
- a mobile device having;
a communication subsystem adapted to send and receive data;
at least one application adapted to consume data, create data or consume and create data;
a scan engine registered with the at least one application, the scan engine adapted to scan data consumed or created by the application, the scan engine further adapted to provide an ad trigger alert; and
a configuration module within said scan module said configuration module adapted to store keywords, rules or keywords and rules;
a mobile advertising server, said mobile advertising server adapted to receive ad trigger alerts from the scan engine; and
an advertising content provider, said advertising content provider registering with the mobile advertising server and providing advertising content,wherein, the configuration module is adapted to dynamically be configured based on the information from advertising content provider.
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Abstract
A method and system for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to send and receive data; at least one application adapted to consume data, create data or consume and create data; a scan engine registered with the at least one application, the scan engine adapted to scan data consumed or created by the application, the scan engine further adapted to provide an ad trigger alert; and a configuration module within the scan module the configuration module adapted to store keywords, rules or keywords and rules; a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine; and an advertising content provider, the advertising content provider registering with the mobile advertising server and providing advertising content, wherein, the configuration module is adapted to dynamically be configured based on the information from advertising content provider.
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Citations
24 Claims
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1. A system for facilitating targeted mobile advertisement comprising:
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a mobile device having; a communication subsystem adapted to send and receive data; at least one application adapted to consume data, create data or consume and create data; a scan engine registered with the at least one application, the scan engine adapted to scan data consumed or created by the application, the scan engine further adapted to provide an ad trigger alert; and a configuration module within said scan module said configuration module adapted to store keywords, rules or keywords and rules; a mobile advertising server, said mobile advertising server adapted to receive ad trigger alerts from the scan engine; and an advertising content provider, said advertising content provider registering with the mobile advertising server and providing advertising content, wherein, the configuration module is adapted to dynamically be configured based on the information from advertising content provider. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for facilitating targeted mobile advertisement comprising:
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a mobile device having; a communication subsystem adapted to send and receive data; and at least one application adapted to consume data, create data or consume and create data; a proxy server having; a scan engine registered with the at least one application, the scan engine adapted to scan data consumed or created by the application, the scan engine further adapted to provide an ad trigger alert; and a configuration module within said scan module said configuration module adapted to store keywords, rules or keywords and rules; a mobile advertising server, said mobile advertising server adapted to receive ad trigger alerts from the scan engine; and an advertising content provider, said advertising content provider registering with the mobile advertising server and providing advertising content, wherein, the configuration module is adapted to dynamically be configured based on the advertising content provider. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for dynamically updating configuration data for targeted mobile advertising, the method comprising the steps of:
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storing configuration data at a scan engine; receiving a configuration data update from a mobile advertising server; and updating the stored configuration data based on the received configuration update. - View Dependent Claims (20, 21, 22, 23, 24)
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Specification