SYSTEM AND METHOD FOR FACILITATING TARGETED MOBILE ADVERTISEMENT USING PRE-LOADED AD CONTENT
First Claim
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1. A system for facilitating targeted mobile advertisement comprising:
- a mobile device having;
a communication subsystem;
at least one application adapted to consume data, create data or consume and create data;
a scan engine adapted to scan data consumed or created by the at least one application and to provide an ad trigger alert; and
local storage adapted to store advertising content; and
a mobile advertising server, said mobile advertising server adapted to receive ad trigger alerts from the scan engine and provide advertising content or advertising content identifiers to the mobile device.
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Abstract
A system and method for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem; at least one application adapted to consume data, create data or consume and create data; a scan engine adapted to scan data consumed or created by the at least one application and to provide an ad trigger alert; and local storage adapted to store advertising content; and a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine and provide advertising content or advertising content identifiers to the mobile device.
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Citations
54 Claims
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1. A system for facilitating targeted mobile advertisement comprising:
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a mobile device having; a communication subsystem; at least one application adapted to consume data, create data or consume and create data; a scan engine adapted to scan data consumed or created by the at least one application and to provide an ad trigger alert; and local storage adapted to store advertising content; and a mobile advertising server, said mobile advertising server adapted to receive ad trigger alerts from the scan engine and provide advertising content or advertising content identifiers to the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 35)
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24. A method for facilitating targeted mobile advertisement comprising the steps of:
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pre-storing, on a mobile device advertising content; and selecting pre-stored advertising content utilizing criteria within a scan engine on the mobile device. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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36. A mobile device for facilitating targeted mobile advertisement comprising:
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a communication subsystem; at least one application adapted to consume data, create data or consume and create data; a scan engine adapted to scan data consumed or created by the at least one application and to provide an ad trigger alert; and local storage adapted to store advertising content. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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Specification