SYSTEM AND METHOD FOR FACILITATING TARGETED MOBILE ADVERTISEMENT USING PRE-LOADED AD CONTENT

• US 20090048914A1
• Filed: 08/13/2007
• Published: 02/19/2009
• Est. Priority Date: 08/13/2007
• Status: Abandoned Application

• Current Assignee: Research In Motion Limited (Blackberry Limited)
• Original Assignee: Research In Motion Limited (Blackberry Limited)
• Inventors: Shenfield, Michael, Martin-Cocher, Gaelle
• Application Number:
  US11/837,626
• Publication Number:
  US 20090048914A1
• Time in Patent Office: Days
• US Class Current: 705/14.470
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/568 Storing data temporarily at an intermediate stage, e.g. caching

Abstract

A system and method for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem; at least one application adapted to consume data, create data or consume and create data; a scan engine adapted to scan data consumed or created by the at least one application and to provide an ad trigger alert; and local storage adapted to store advertising content; and a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine and provide advertising content or advertising content identifiers to the mobile device.

Claims

1. A system for facilitating targeted mobile advertisement comprising:

a mobile device having;

a communication subsystem;

at least one application adapted to consume data, create data or consume and create data;

a scan engine adapted to scan data consumed or created by the at least one application and to provide an ad trigger alert; and

local storage adapted to store advertising content; and

a mobile advertising server, said mobile advertising server adapted to receive ad trigger alerts from the scan engine and provide advertising content or advertising content identifiers to the mobile device.

2. The system of claim 1, further comprising a broadcast server.

3. The system of claim 2, wherein the scan engine is adapted to filter advertising content received over a broadcast channel from the broadcasting server.

4. The system of claim 3, wherein the scan engine is further adapted to store filtered advertising content in the local storage.

5. The system of claim 3, wherein parameters for filtering are received over a broadcast channel.

6. The system of claim 1, wherein the scan engine comprises a content scanning module, said content scanning module adapted to scan content consumed and created by the at least one application utilizing keywords, rules or keywords and rules.

7. The system of claim 6, wherein the scan engine further comprises a configuration module to store keywords, rules or keywords and rules.

8. The system of claim 7, wherein the configuration module is dynamically configurable.

9. The system of claim 6, wherein the scan engine further comprises a collection module to store the results from the content scanning module.

10. The system of claim 9, wherein the collection module is adapted to create an ad trigger alert that is sent to the mobile advertising server.

11. The system of claim 10, wherein the ad trigger alert message further comprises contextual information about the mobile device.

12. The system of claim 6, wherein the scan engine further comprises a learning module, the learning module being adapted to compile a list of keywords being consumed or created by the at least one application.

13. The system of claim 12, wherein the learning module is further adapted to utilize content scope, time scope or both content scope and time scope to compile the list of keywords.

14. The system of claim 6, wherein the scan engine is further adapted to create a user interests profile.

15. The system of claim 14, wherein the scan engine is adapted to select advertising content from the local storage based on user interests profile.

16. The system of claim 10, wherein the scan engine is adapted to select advertising content from the local storage based on the ad trigger alert.

17. The system of claim 12, wherein the scan engine is adapted to select advertising content from the local storage based on the compiled keywords.

18. The system of claim 10, wherein the mobile advertising server is adapted to provide the mobile device with an advertising identifier based on the ad trigger alert, the advertising identifier identifying advertising content stored within said local storage.

19. The system of claim 18, wherein the local storage is external to the device.

20. The system of claim 1, wherein advertising content is preloaded or updated on the mobile device when the device is in a low cost network.

21. The system of claim 20, wherein the low cost network is a WiFi hotspot, a WiMax network, the mobile device is USB-connected or the advertising content is SIM-preloaded.

22. The system of claim 1, wherein the advertising storage further includes default advertising content adapted to be utilized by the scan engine if no advertising content selection can be made.

23. The system of claim 14, wherein the mobile advertising server is adapted to utilize the user interests profile to dynamically update preloaded ads in the local storage on the mobile device.

35. The method of claim 23 further comprising the step of inserting a default ad when the selecting step cannot select advertising content.

24. A method for facilitating targeted mobile advertisement comprising the steps of:

pre-storing, on a mobile device advertising content; and

selecting pre-stored advertising content utilizing criteria within a scan engine on the mobile device.

25. The method of claim 24, wherein the pre-storing step is performed when the mobile device is connected to a low cost network.

26. The method of claim 25, wherein the low cost network is a WiFi hotspot, a WiMax network, the mobile device is USB-connected or the advertising content is SIM-preloaded.

27. The method of claim 24, wherein the selecting step compares predefined parameters with metadata embedded in the advertising content.

28. The method of claim 27, wherein the predefined parameters are received from a mobile advertising server or over a broadcast channel.

29. The method of claim 24, wherein the selecting step compares parameters derived on the mobile device with the advertising content.

30. The method of claim 29, wherein the parameters derived on the mobile device are created based on the results of the scan engine when scanning content consumed by or created by the mobile device.

31. The method of claim 30, wherein the scanning utilizes keywords, rules or keywords and rules to scan the content consumed by or created by the mobile device.

32. The method of claim 29, wherein the scanning is utilized to create a list of keywords consumed by or created by the mobile device.

33. The method of claim 32, wherein the list of keywords is utilized to create a user interests profile.

34. The method of claim 33, wherein advertising content in the local storage is dynamically updated based on the user interests profile.

36. A mobile device for facilitating targeted mobile advertisement comprising:

a communication subsystem;

at least one application adapted to consume data, create data or consume and create data;

a scan engine adapted to scan data consumed or created by the at least one application and to provide an ad trigger alert; and

local storage adapted to store advertising content.

37. The mobile device of claim 36, wherein the scan engine is adapted to filter advertising content received over a broadcast channel from a broadcasting server and to store filtered advertising content in the advertising storage.

38. The mobile device of claim 36, wherein parameters for filtering are received over a broadcast channel.

39. The mobile device of claim 36, wherein the scan engine comprises a content scanning module, said content scanning module adapted to scan content consumed and created by the at least one application utilizing keywords, rules or keywords and rules.

40. The mobile device of claim 39, wherein the scan engine further comprises a configuration module to store keywords, rules or keywords and rules.

41. The mobile device of claim 40, wherein the configuration module is dynamically configurable.

42. The mobile device of claim 39, wherein the scan engine further comprises a collection module to store the results from the content scanning module.

43. The mobile device of claim 42, wherein the collection module is adapted to create an ad trigger alert that is sent to a mobile advertising server.

44. The mobile device of claim 43, wherein the ad trigger alert further comprises contextual information about the mobile device.

45. The mobile device of claim 39, wherein the scan engine further comprises a learning module, the learning module being adapted to compile a list of keywords being consumed or created by the at least one application.

46. The mobile device of claim 45, wherein the learning module is further adapted to utilize content scope, time scope or both content scope and time scope to compile the list of keywords.

47. The mobile device of claim 39, wherein the scan engine is further adapted to create a user interests profile.

48. The mobile device of claim 47, wherein the scan engine is adapted to select advertising content from the local storage based on user interests profile.

49. The mobile device of claim 43, wherein the scan engine is adapted to select advertising content from the local storage based on the ad trigger alert.

50. The mobile device of claim 45, wherein the scan engine is adapted to select advertising content from the local storage based on the compiled keywords.

51. The mobile device of claim 36, wherein advertising content is preloaded or updated on the mobile device when the device is in a low cost network.

52. The mobile device of claim 51, wherein the low cost network is a WiFi hotspot, a WiMax network, the mobile device is USB-connected or the advertising content is SIM-preloaded.

53. The mobile device of claim 36, wherein the local storage further includes default advertising content adapted to be utilized by the scan engine if no advertising content selection can be made.

54. The mobile device of claim 53, wherein the mobile advertising server is adapted to utilize the user interests profile to dynamically update preloaded ads in the local storage on the mobile device.