Temporal Based Online Search and Advertising

• US 20090048928A1
• Filed: 08/14/2008
• Published: 02/19/2009
• Est. Priority Date: 08/14/2007
• Status: Active Grant

• Current Assignee: John Nicholas and Kristin Gross Trust U/A/D April 13 2010
• Original Assignee: John Nicholas and Kristin Gross Trust U/A/D April 13 2010
• Inventors: Gross, John Nicholas
• Granted Patent: US 10,698,886 B2
• Time in Patent Office: Days
• US Class Current: 705/14.420
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06N 20/00 Machine learning
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Advertising and search is performed using temporal parameters of stories, events, topics and electronic documents. The contents of a document relating to an event/topic is analyzed to identify temporal components. These components can be compared with corresponding counterparts in other documents to identify a relative temporal order, and to help drive an advertising engine or search engine.

Claims

1. a method of presenting advertising with an online computing system:

comprising;

a) identifying an electronic document being reviewed by a user within an interface;

b) processing said electronic document to determine temporal characteristics of such document with respect to one or more events and/or topics;

c) presenting advertising based at least in part on said temporal characteristics of such documents.

2. The method of claim 1 wherein advertising is presented to said user based on a state identified for said one or more events or topics.

3. The method of claim 1 wherein advertising is presented to said user based on a temporal sequence identified for an electronic document reviewed by said user.

4. The method of claim 1 wherein said steps are implemented as one or more computer software routines embodied in a tangible media and adapted to cause one or more computing systems to perform the operations recited therein.

5. The method of claim 1 wherein an auction for presenting said advertising is based in part on said temporal characteristics of such documents.

6. The method of claim 5, wherein a keyword value is altered in accordance with said temporal characteristics.

7. The method of claim 1 wherein said advertising is configured to have a variable cost which varies in accordance with an identified temporal state of one or more documents presented or reviewed by said user.

8. The method of claim 1 wherein said advertising is configured to have a variable cost which varies in accordance with a predicted reviewing time for said user.

9. The method of claim 1 wherein said steps are implemented as one or more computer software routines embodied in a tangible media and adapted to cause one or more computing systems to perform the operations recited therein.

10. A method of presenting advertising in response to a search query with an online computing system comprising:

a) receiving a search query;

b) generating a set of search results, including a set of electronic documents, which are responsive to the search query with the online computing system;

c) processing said set of electronic documents to determine temporal characteristics of such documents with respect to one or more events and/or topics;

d) presenting advertising based at least in part on said temporal characteristics of such documents.

11. The method of claim 10 wherein an auction for presenting said advertising is based in part on said temporal characteristics of such documents.

12. The method of claim 11, wherein a keyword value is altered in accordance with said temporal characteristics.

13. The method of claim 10 wherein said advertising is configured to have a variable cost which varies in accordance with an identified temporal state of one or more documents presented in said search results, or reviewed by a query presenter.

14. The method of claim 10 wherein said advertising is configured to have a variable cost which varies in accordance with a predicted reviewing time for a user presenting said query.

15. The method of claim 10 wherein advertising is presented to a user presenting said search query based on a state identified for an event or topic related to said query and/or said search results.

16. The method of claim 10, wherein said temporal characteristics include but are not limited to a date/time stamp for said documents.

17. The method of claim 10, further including a step:

collecting bids from advertisers to be associated with said temporal characteristics.

18. The method of claim 10 wherein said steps are implemented as one or more computer software routines embodied in a tangible media and adapted to cause one or more computing systems to perform the operations recited therein.

19. A method of presenting advertising within a news aggregator using an online computing system comprising:

a) identifying a news story being reviewed by a user within an interface for a website;

b) processing said news story to determine temporal characteristics of such story with respect to one or more events and/or topics;

c) predicting said user'"'"'s expected review time of stories within said website;

d) adjusting one of at least an advertising auction or an advertising presentation based at least in part on the results of steps (b) and/or (c).

20. The method of claim 19 wherein said steps are implemented as one or more computer software routines embodied in a tangible media and adapted to cause one or more computing systems to perform the operations recited therein.