System and method for invitation targeting in a web-based social network
First Claim
1. A method for selecting users of a web-based social network who are likely to respond to an invitation, each of the users having associated profile information, the method comprising:
- selecting a plurality of pilot users from the users in the web based social network;
selecting a reduced set of keywords from the profile information for the pilot users;
sending the invitation to the pilot users;
receiving responses to the invitation from the pilot users;
classifying the received responses as either positive or negative;
creating a training set of vector pairs, each vector pair representing a pilot user and including data representing the classified response received from the pilot user and a set of training keywords selected from the reduced set of keywords and based at least in part on the associated profile information for the pilot user;
determining a function based on the training set of vector pairs that calculates from a user'"'"'s profile information a likelihood that the user will respond to the invitation; and
calculating from the function a likelihood that each of one or more of the users in the web based social network will respond to the invitation.
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Abstract
A system and method for selecting users of a web-based social network who are likely to respond to an invitation, each of the users having associated profile information is disclosed. The method includes selecting pilot users and a reduced set of keywords from the profile information. The method further includes sending the invitation to the pilot users, receiving responses from the pilot users, and classifying the responses as either positive or negative. A training set of vector pairs is created each vector pair representing a pilot user and including data representing a classified response and training keywords selected from the reduced set of keywords and associated profile information for the pilot user. A function is determined based on the vectors and used to calculate a likelihood that each of one or more users of the web based social network will respond to the invitation.
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Citations
22 Claims
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1. A method for selecting users of a web-based social network who are likely to respond to an invitation, each of the users having associated profile information, the method comprising:
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selecting a plurality of pilot users from the users in the web based social network; selecting a reduced set of keywords from the profile information for the pilot users; sending the invitation to the pilot users; receiving responses to the invitation from the pilot users; classifying the received responses as either positive or negative; creating a training set of vector pairs, each vector pair representing a pilot user and including data representing the classified response received from the pilot user and a set of training keywords selected from the reduced set of keywords and based at least in part on the associated profile information for the pilot user; determining a function based on the training set of vector pairs that calculates from a user'"'"'s profile information a likelihood that the user will respond to the invitation; and calculating from the function a likelihood that each of one or more of the users in the web based social network will respond to the invitation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification