System and Method for Estimating a Qualiifed Impression Count for Advertising Data in a Communication System

• US 20090055241A1
• Filed: 08/23/2007
• Published: 02/26/2009
• Est. Priority Date: 08/23/2007
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Inventors: Pepe, Michael, Serbest, Yetik, Puetz, Eric, Chen, Wenge
• Application Number:
  US11/843,973
• Publication Number:
  US 20090055241A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

A method and system for estimating a qualified impression count in a communication network, the method comprising receiving at a server, impression quality factors data comprising subscriber device state data indicative of a degree of active advertising data viewing, subscriber device type data indicative of a type of subscriber device receiving the advertising data and subscriber type data indicative of a type of subscriber viewing the advertising data; sorting the impression quality factors data into impression quality factors categories data; applying weights to the sorted impression quality factors categories data; accumulating the weighted impression quality factors categories data into the impression quality factors categories; applying unique curves to at least two of the accumulated impression quality factors categories data to generate curve adjusted impression quality factors categories data; correlating the curve adjusted impression quality factors categories data with advertising quality criteria data; and estimating the qualified impression count from the correlation.

Claims

1. A computer readable medium containing computer program instructions that when executed by a computer perform a method for estimating a qualified impression count in a communication network, the computer program comprising:

instructions to receive at a server, impression quality factors data comprising subscriber device state data indicative of a degree of active advertising data viewing, subscriber device type data indicative of a type of subscriber device receiving the advertising data and subscriber type data indicative of a type of subscriber viewing the advertising data;

instructions to sort the impression quality factors data into impression quality factors categories data;

instructions to apply weights to the sorted impression quality factors categories data;

instructions to accumulate the weighted impression quality factors categories data into the impression quality factors categories;

instructions to apply unique curves to at least two of the accumulated impression quality factors categories data to generate curve adjusted impression quality factors categories data;

instructions to correlate the curve adjusted impression quality factors categories data with advertising quality criteria data; and

instructions to estimate the qualified impression count from the correlation.

2. The medium of claim 1, wherein the impression quality factors data is received from at least one of the set consisting of a subscriber device and a local server, the computer program further comprising:

instructions to generate a histogram of accumulated weighted impression quality factors categories data.

3. The medium of claim 1, the computer program further comprising:

instructions to charge a fee based on the qualified impression count.

4. The medium of claim 1, wherein the plurality of curves are selected from the group consisting of an exponential curve, an S curve and a linear curve.

5. The medium of claim 1, wherein the subscriber device type is selected from the group consisting of a personal computer, a mobile phone a television monitor, personal data assistant and web tablet.

6. The medium of claim 1, wherein the subscriber type is selected from the group consisting of gender, age, income, geographic location, race and language.

7. The medium of claim 1, wherein the subscriber device state is selected from the group consisting of speaker volume, display on duration, display off duration and multiple device usage, end user device preference, and current device.

8. The medium of claim 7, wherein the device state is collected at programmable time intervals, t selected to filter out channel surfing.

9. The medium of claim 1, wherein applying weights to sorted impression quality factors categories data is based on at least one selected from the group consisting of subscriber type, level of active viewing, duration of viewing, preferred subscriber device and subscriber device type.

10. A system for estimating a qualified impression count in a communication network, the system comprising:

a processor in data communication with a computer readable medium; and

a computer program embedded in the computer readable medium, the computer program comprising instructions to receive at a server, impression quality factors data comprising subscriber device state data indicative of a degree of active advertising data viewing, subscriber device type data indicative of a type of subscriber device receiving the advertising data and subscriber type data indicative of a type of subscriber viewing the advertising data, instructions to sort the impression quality factors data into impression quality factors categories data, instructions to apply weights to the sorted impression quality factors categories data, instructions to accumulate the weighted impression quality factors categories data into the impression quality factors categories;

instructions to apply unique curves to at least two of the accumulated impression quality factors categories data to generate curve adjusted impression quality factors categories data;

instructions to correlate the curve adjusted impression quality factors categories data with advertising quality criteria data; and

instructions to estimate the qualified impression count from the correlation.

11. The system of claim 10, wherein the impression quality factors data are received from at least one of the set consisting of a subscriber device and a local server, the computer program further comprising:

instructions to generate a histogram of accumulated weighted impression quality factors categories data.

12. The system of claim 10, the computer program further comprising:

instructions to charge a fee based on the qualified impression count.

13. The system of claim 10, wherein the plurality of curves are selected from the group consisting of an exponential curve, an S curve and a linear curve.

14. The system of claim 10, wherein the subscriber device type is selected from the group consisting of a personal computer, a mobile phone a television monitor, personal data assistant and web tablet.

15. The system of claim 10, wherein the subscriber type is selected from the group consisting of gender, age, income, geographic location, race and language.

16. The system of claim 10, wherein the subscriber device state is selected from the group consisting of speaker volume, display on duration, display off duration and multiple device usage, end user device preference, and current device.

17. The system of claim 16, wherein the device state is collected at programmable time intervals, t selected to filter out channel surfing.

18. The system of claim 10, wherein applying weights to sorted impression quality factors categories data is based on at least one selected from the group consisting of subscriber type level of active viewing duration of viewing, preferred subscriber device, and subscriber device type.

19. A data structure embedded in a computer readable medium, the data structure comprising:

a first field for storing data indicative of qualified impression count data based on curve adjusted impression quality data estimated by applying a curve to accumulated quality factors category data.

20. The data structure of claim 19, further comprising:

a second field for storing data indicative of a curve adjusted advertising impression quality for at least one of a plurality impression quality factors categories data, wherein the curve adjusted impression quality data is estimated by applying a curve to accumulated quality factors categories data.

21. The data structure of claim 19, further comprising:

a third field for storing data representing an advertising device state indicative of a degree of active advertising viewing data, wherein the degree of active advertising viewing is used to adjust the weighting of the plurality impression quality factors categories data.

22. The data structure of claim 19, further comprising:

a fourth field for storing data representing a subscriber device type indicative of a type of advertising device selected from the group consisting of a personal computer, a mobile phone, a television monitor, a personal data assistant and a web tablet.

23. A computer readable medium containing computer program instructions that when executed by a computer perform a method for sending impression quality factors data for estimating a qualified impression count in a communication network, the computer program comprising:

instructions to collect impression quality factors data at a subscriber device; and

instructions to send from the subscriber device to a server, the impression quality factors data comprising subscriber device state data indicative of a degree of active advertising data viewing, subscriber device type data indicative of a type of subscriber device receiving the advertising data and subscriber type data indicative of a type of subscriber viewing the advertising data.

24. A subscriber device for estimating a qualified impression count in a communication network, the subscriber device comprising:

a processor in data communication with a computer readable medium; and

a computer program embedded in the computer readable medium, the computer program comprising instructions to collect impression quality factors data at the subscriber device and instructions to send from the subscriber device to a server, impression quality factors data comprising subscriber device state data indicative of a degree of active advertising data viewing, subscriber device type data indicative of a type of subscriber device receiving the advertising data and subscriber type data indicative of a type of subscriber viewing the advertising data.