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Method and system for providing a structured virtual world for advertising and data mining as a part of a marketing and sales program for universal life stage decision support

  • US 20090055249A1
  • Filed: 10/18/2008
  • Published: 02/26/2009
  • Est. Priority Date: 08/13/2007
  • Status: Abandoned Application
First Claim
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1. A method for virtual world advertising and data mining as a part of a marketing and sales program for universal life stage decision support comprising:

  • collecting user input to create provider profiles and member profiles;

    creating multi-axis match objects from the provider profiles and member profiles;

    applying heuristics to create implied multi-axis match objects from the provider and member profiles;

    filtering, scoring and selecting a selection set of matches from among a candidate set containing the multi-axis match objects and the implied multi-axis match objects;

    presenting said selection set of matches to a user;

    presenting at least one selected advertisement to a user;

    recording user human interface action; and

    correlating between said presentation of selected advertisement and said user human interface action.

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