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INTERNET ADVERTISING BROKERAGE APPARATUS, SYSTEMS, AND METHODS

  • US 20090055267A1
  • Filed: 06/05/2008
  • Published: 02/26/2009
  • Est. Priority Date: 08/23/2007
  • Status: Abandoned Application
First Claim
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1. An apparatus, comprising:

  • a group subscriber relevancy tag (RT) database at an internet advertising brokerage apparatus (IABA) to contain a set of RT records associating a user identification with at least one RT;

    an advertisement inventory database communicatively coupled to the group subscriber RT database to contain a set of advertisement records, each advertisement record associating an advertisement with a set of RT requirements; and

    a target server to receive an advertisement request with a user identification, to search the group subscriber RT database for the at least one RT, to match the at least one RT to the set of RT requirements, to place a bid for an advertisement placement opportunity associated with the advertisement request, and to pass the at least one RT to a content publisher associated with the advertisement request.

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