Advertisement space auction method, apparatus and storage medium

• US 20090055272A1
• Filed: 08/08/2008
• Published: 02/26/2009
• Est. Priority Date: 01/22/2001
• Status: Active Grant

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Koike, Motoyuki, Sakamoto, Etsuro, Kojima, Takeru, Numaoka, Chisato
• Granted Patent: US 8,639,565 B2
• Time in Patent Office: Days
• US Class Current: 705/14.730
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

An advertisement space auction apparatus enabling for a more strategic and open auction transaction to be realized is provided. The advertisement space auction apparatus using a network, comprising a memory storing advertisement space information and being accessible by a plurality of entities connected to the network, a bid data communication unit receiving a bid data submitted via the network from at least one of the plurality of entities, the bid data corresponding to the advertisement space information stored in the memory; and a winning bidder determination unit determining a winning bidder of an advertisement space designated by the advertisement space information, on the basis of the bid data received by the bid data communication unit.

Claims

1. A method for delivering an advertisement using a network, comprising:

correlating an advertisement object with an object in content;

in response to a request for the content, providing to a user the content including the object with the advertisement object; and

displaying the object in the content with the correlated advertisement object in synchronism as one scene of the content.

2. The method according to claim 1, wherein the advertisement object is selected by an auction.

3. The method according to claim 1, wherein the advertisement object is designated by a winning bidder in an auction.

4. The method according to claim 1, wherein the advertisement object is displayed as superimposed in the one scene of the content.

5. The method according to claim 1, wherein the object in the content and the correlated advertisement object are delivered separately in separate data streams to the user.

6. The method according to claim 1, wherein the advertisement object is directly inserted into the content.

7. A system for delivering an advertisement using a network, comprising:

an advertisement unit for correlating an advertisement object with an object in content; and

a delivery unit for providing to a user, in response to a request for the content, the content including the object with the advertisement object, and providing for display of the object in the content with the correlated advertisement object in synchronism as one scene of the content.

8. The system according to claim 7, wherein the advertisement object is selected by an auction.

9. The system according to claim 7, wherein the advertisement object is designated by a winning bidder in an auction.

10. The system according to claim 7, wherein the advertisement object is displayed as superimposed in the one scene of the content.

11. The system according to claim 7, wherein the object in the content and the correlated advertisement object are delivered separately in separate data streams to the user.

12. The system according to claim 7, wherein the advertisement object is directly inserted into the content.