Bundle Generation
First Claim
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1. A method, comprising:
- identifying first topics related to a content page;
identifying second topics related to first content elements and second content elements;
identifying common topics common to the first topics and the second topics; and
generating a bundle from the first content elements and the second content elements based on the common topics.
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Abstract
First topics related to a content page, such as a web page, are identified. Thereafter, second topics related to a first content element, such as advertisements, and a second content element, such as media files, are identified based on the first topics. Common topics are identified that are common to the first and second topics. Based on the common topics, first and second content elements are identified and combined in a bundle that is transmitted to a user requesting the content page.
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Citations
29 Claims
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1. A method, comprising:
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identifying first topics related to a content page; identifying second topics related to first content elements and second content elements; identifying common topics common to the first topics and the second topics; and generating a bundle from the first content elements and the second content elements based on the common topics. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method, comprising:
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monitoring a performance of a first bundle of advertisements and media files at a content page; and generating a second bundle of advertisements and media files if the monitored performance of the first bundle of advertisements and media files is less than a threshold. - View Dependent Claims (18, 19, 20, 21)
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22. A method, comprising:
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identifying first topics related to one or more advertisements; identifying second topics related to a content page and one or more media files, wherein the media files are selected by a publisher of the content page; identifying common topics common to the first topics and the second topics; and selecting one or more advertisements to combine in a bundle with the one or more selected media files based on the common topics.
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23. A system, comprising:
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a bundle analysis engine configured to; identify first topics related to a content page; identify second topics related to first content elements and second content elements; and identify common topics among the first topics and the second topics; and a bundler configured to generate a bundle from the first content elements and the second content elements based on the common topics. - View Dependent Claims (24)
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25. -28. (canceled)
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29. A system, comprising:
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means for identifying first topics related to a content page; means for identifying second topics related to first content elements and second content elements; means for identifying common topics among the first topics and the second topics; and means for generating a bundle from the first content elements and the second content elements based on the common topics.
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Specification