Increasing Website Revenue Generation Through Distribution of Interactive Web Content

• US 20090055405A1
• Filed: 08/20/2008
• Published: 02/26/2009
• Est. Priority Date: 08/20/2007
• Status: Abandoned Application

• Current Assignee: TinBu LLC (Lottery.com, Inc.)
• Original Assignee: TinBu LLC (Lottery.com, Inc.)
• Inventors: Tu, Bin, Brier, John J.
• Application Number:
  US12/194,854
• Publication Number:
  US 20090055405A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration

Abstract

A system and method of presenting web content on a webpage to increase website revenue generation. The method includes generating a data module by coupling an advertisement to specific data content, providing at least one link in the data module to allow a viewer of the webpage to manipulate the data content, displaying the data module on a webpage at one or more websites, identifying selections of the link made by the viewer, and refreshing the webpage, in response to each selection of the link, to generate a page view corresponding to each selection. Refreshing the webpage can further include displaying the manipulated data content and additional advertisements in the data module on the webpage.

Claims

1. A method of presenting web content to increase page views of a webpage, the method comprising:

coupling an advertisement to specific data content to generate a data module;

providing at least one link in the data module to allow a viewer of the webpage to manipulate the data content;

displaying the data module on a webpage at one or more websites;

identifying selections of the link made by the viewer; and

refreshing the webpage and data module, in response to each selection of the link, to generate a page view corresponding to each selection.

2. A method of claim 1, wherein displaying the data module includes displaying a search field in the data module.

3. A method of claim 1, wherein refreshing the webpage includes displaying the manipulated data content in the data module on the webpage.

4. A method of claim 1, wherein refreshing the webpage includes displaying additional advertisements in the data module along with the manipulated data content.

5. A method of increasing the number of advertisements presented to a viewer of a webpage, the method comprising:

displaying, at one or more websites, a data module having data content and at least one advertisement on a webpage;

providing at least one link in the data module for allowing a viewer of the webpage to manipulate the data content in the data module;

identifying selections of the link made by the viewer; and

refreshing the webpage, in response to each selection of the link, to display the manipulated data content and additional advertisements in the data module on the webpage.

6. A method of claim 5, wherein displaying the data module includes displaying a search field in the data module on the webpage.

7. A method of claim 5, wherein displaying the data module includes displaying geographically targeted advertisements in the data module on the webpage.

8. A method of claim 5, wherein refreshing the webpage includes displaying additional advertisements on the webpage.

9. A method of claim 5, wherein refreshing the webpage includes displaying advertisements in the data module that are specific to the data content displayed on the webpage.

10. A method of claim 5, wherein refreshing the webpage includes displaying advertisements in the data module that are specific to publisher content displayed on the webpage.

11. A method of increasing website revenue, the method comprising:

providing a data module having

     1) data content pertaining to a particular topic for display on a webpage independent of publisher content displayed on the webpage,

     2) at least one link in the data content for allowing a viewer of the webpage to manipulate and interact with the data content, and

     3) at least one advertisement displayed within the data content;

distributing the data module to one or more websites through a computer or communication network;

displaying the data module on a webpage at the one or more websites;

identifying selections of the link made by the viewer; and

refreshing the webpage, in response to each selection of the link, to

     1) generate a page view and

     2) display the manipulated data content and additional advertisements in the data module on the webpage.

12. A method of claim 11, wherein providing a data module includes displaying a search field within the data content.

13. A system for increasing website revenue comprising:

at least one client platform displaying a webpage to a viewer;

a data store storing a data module having

     1) data content pertaining to a particular topic for display on the webpage independent of publisher content displayed on the webpage,

     2) at least one link in the data content for allowing a viewer of the webpage to manipulate and interact with the data content, and

     3) at least one advertisement displayed within the data content; and

a processor coupled to the data store and in communication with the client platform through a computer or communication network, the processor displaying the data module on the webpage, the processor identifying selections of the link made by the viewer, and in response to each selection, refreshing the webpage to

     1) generate a page view and

     2) display the manipulated data content and additional advertisements in the data module on the webpage.

14. A system according to claim 13, wherein the client platform is any one of a server, laptop computer, desktop computer, or wireless device.

15. A system according to claim 13, wherein the data module further includes a search field displayed within the data content;

16. A system according to claim 13, wherein the advertisements are geographically targeted advertisements.

17. A system according to claim 13, wherein the advertisements are specific to the data content displayed in the data module on the webpage.

18. A system according to claim 13, wherein the advertisements are specific to the publisher content displayed on the webpage.

19. A system according to claim 13, wherein the data content and advertisements are specific to each webpage.