Method and System of Displaying More Relevant Internet Ads

• US 20090055734A1
• Filed: 08/21/2007
• Published: 02/26/2009
• Est. Priority Date: 08/21/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Channell, Brian Paul
• Application Number:
  US11/842,595
• Publication Number:
  US 20090055734A1
• Time in Patent Office: Days
• US Class Current: 715/273
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and system are provided for displaying more relevant ads to a user on the Internet. In one example, the method includes displaying a first content match module including a first ad set and a first keyword set having first keyword phrases, receiving a first keyword phrase selection of the first keyword phrases, and displaying a second content match module including a second keyword set, a second ad set targeted to the first keyword phrase selection, and a first content match module link.

Claims

1. A method of displaying more relevant ads to a user on the Internet, the method comprising:

displaying a first content match module including a first ad set and a first keyword set having first keyword phrases;

receiving a first keyword phrase selection of the first keyword phrases; and

displaying a second content match module including a second keyword set, a second ad set targeted to the first keyword phrase selection, and a first content match module link.

2. The method of claim 1, further comprising:

receiving a second keyword phrase selection of the second keyword phrases; and

displaying a third content match module including a third keyword set, a third ad set targeted to the selected keyword phrase, and a second content match module link.

3. The method of claim 1, further comprising:

receiving a first content match module link selection; and

redisplaying the first content match module.

4. The method of claim 1, wherein the ad set includes a set of Content Match®

ads.

5. The method of claim 1, further comprising deriving the first keyword set at least partially from a search initiated by the user.

6. The method of claim 1, further comprising applying a filtering device to derive the first keyword phrases.

7. The method of claim 6, wherein the filtering device is at least one of:

a location filtering device;

a similar uses filtering device;

a season filtering device;

a time filtering device; and

a day filtering device.

8. The method of claim 1, further comprising displaying a location text field configured to allow a user to provided identification of allocation of the user.

9. The method of claim 1, further comprising:

learning from user selections over time;

determining popular keyword phrases based on the learning of the user selection; and

and enhancing default ads to display ads that are more consistent with the popular keyword phrases.

10. The method of claim 9, wherein the learning includes receiving learned information from a publisher.

18. The ad server of claim 1, wherein the content match module device is configured to generate a location text field configured to allow a user to provided identification of a location of the user.

19. The ad server of claim 1, wherein the ad server is configured to:

learn from user selections over time;

determine popular keyword phrases based on the user selections over time; and

and enhance default ads to display ads that are more consistent with the popular keyword phrases.

20. The ad server of claim 19, wherein ad server is further configured to receive learned information from a publisher.

11. An ad server for displaying more relevant ads to a user on the Internet, the ad server comprising:

a content match module device configured to generate a first content match module including a first ad set and a first keyword set having first keyword phrases; and

a receiver device configured to receive a first keyword phrase selection of the first keyword phrases, wherein the content match module device is further configured to generate a second content match module including a second keyword set, a second ad set targeted to the first keyword phrase selection, and a first content match module link.

12. The ad server of claim 11, wherein:

the receiver device is further configured to receive a second keyword phrase selection of the second keyword phrases; and

the content match module device is further configured to generate a third content match module including a third keyword set, a third ad set targeted to the selected keyword phrase, and a second content match module link.

13. The ad server of claim 11, wherein:

the receiver device is further configured to receive a first content match module link selection; and

the content match module device if further configured regenerate the first content match module.

14. The ad server of claim 11, wherein the ad set includes a set of Content Match®

ads.

15. The ad server of claim 11, wherein the ad server is configured to derive the first keyword set at least partially from a search initiated by the user.

16. The ad server of claim 11, further comprising a filtering device configured to derive the first keyword phrases.

17. The ad server of claim 16, wherein the filtering device is at least one of:

a location filtering device;

a similar uses filtering device;

a season filtering device;

a time filtering device; and

a day filtering device.

21. A computer readable medium carrying one or more instructions for displaying more relevant ads to a user on the Internet, wherein the one or more instructions, when executed by one or more processors, cause the one or more processors to perform the steps of:

displaying a first content match module including a first ad set and a first keyword set having first keyword phrases;

receiving a first keyword phrase selection of the first keyword phrases; and

displaying a second content match module including a second keyword set, a second ad set targeted to the first keyword phrase selection, and a first content match module link.

22. The computer readable medium of claim 21, wherein the one or more instructions, when executed by one or more processors, further cause the one or more processors to perform the steps of:

receiving a second keyword phrase selection of the second keyword phrases; and

displaying a third content match module including a third keyword set, a third ad set targeted to the selected keyword phrase, and a second content match module link.