System individualizing a content presentation

• US 20090055853A1
• Filed: 09/27/2007
• Published: 02/26/2009
• Est. Priority Date: 08/24/2007
• Status: Active Grant

• Current Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Rinaldo, John D. JR., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Malamud, Mark A.
• Granted Patent: US 9,479,274 B2
• Time in Patent Office: Days
• US Class Current: 725/10
• CPC Class Codes: H04H 60/45 for identifying users

Abstract

Embodiments provide an apparatus, a system, and a method. A system includes a tracking apparatus operable to gather data indicative of a spatial aspect of a person with respect to the display. The system also includes an individualization module operable to individualize a parameter of the content presentation in response to the data indicative of a spatial aspect of a person with respect to the display. The system further includes a display controller operable to implement the individualized parameter in a presentation of the content by the display. The system may include the display operable to present a humanly perceivable content to at least one person proximate to the display.

Claims

1. A system for individualizing a content presentation by a display, the system comprising:

a tracking apparatus operable to gather data indicative of a spatial aspect of a person with respect to the display;

an individualization module operable to individualize a parameter of the content presentation in response to the data indicative of a spatial aspect of a person with respect to the display; and

a display controller operable to implement the individualized parameter in a presentation of the content by the display.

2. The system of claim 1, wherein the tracking apparatus operable to gather data indicative of a spatial aspect of a person with respect to the display further includes:

a tracking apparatus including at least one sensor and operable to gather data indicative of a spatial aspect of a person with respect to the display.

3. The system of claim 1, wherein the tracking apparatus operable to gather data indicative of a spatial aspect of a person with respect to the display further includes:

a tracking apparatus operable to gather data indicative of at least one of a gaze direction, head orientation, and/or position of a person with respect to the display.

4. The system of claim 1, wherein the tracking apparatus operable to gather data indicative of a spatial aspect of a person with respect to the display further includes:

a tracking apparatus operable to gather data indicative of at least one of an attribute of a person with respect to the display.

5. The system of claim 1, wherein the tracking apparatus operable to gather data indicative of a spatial aspect of a person with respect to the display further includes:

a tracking apparatus operable to gather data indicative of a spatial orientation of a person with respect to the display.

6. The system of claim 1, wherein the tracking apparatus operable to gather data indicative of a spatial aspect of a person with respect to the display further includes:

a tracking apparatus operable to gather data indicative of a spatial orientation of a part of the body of a person with respect to the display.

7. The system of claim 1, wherein the individualization module operable to individualize a parameter of the content presentation in response to the data indicative of a spatial aspect of a person with respect to the display further includes:

an individualization module operable to individualize a display screen real estate size of the content presentation in response to the data indicative of a spatial aspect of a person with respect to the display.

8. The system of claim 1, wherein the individualization module operable to individualize a parameter of the content presentation in response to the data indicative of a spatial aspect of a person with respect to the display further includes:

an individualization module operable to individualize a display screen real estate location of the content presentation in response to the data indicative of a spatial aspect of a person with respect to the display.

9. The system of claim 1, further comprising:

the display operable to present a humanly perceivable content to at least one person proximate to the display.

10. The system of claim 9, wherein the display operable to present a humanly perceivable content to at least one person proximate to the display device further includes:

a display operable to present a humanly perceivable visual, audible, and/or scent content to at least one person proximate to the display.

11. The system of claim 9, wherein the display operable to present a humanly perceivable content to at least one person proximate to the display device further includes:

a display apparatus operable to present a humanly perceivable content to at least one person proximate to the display device, the display apparatus including a single display surface or two or more display surfaces operable in combination to display the humanly perceivable content.

12. An apparatus for individualizing presentation of a content, the apparatus comprising:

means for receiving data indicative of a physical orientation of a person relative to a display operable to present the content;

means for selecting a display parameter of the presented content in response to the received data indicative of a physical orientation of a person; and

means for employing the selected display parameter in presenting the content.

13. The apparatus of claim 12, further comprising:

means for generating the data indicative of a physical orientation of a person relative to a display operable to present the content.

14. The apparatus of claim 12, further comprising:

means for receiving information indicative of a change in the physical orientation of the person proximate to the display; and

means for changing the display parameter of the presented content in response to the received information indicative of a change in the physical orientation of the person proximate to the display.

15. A method of respectively individualizing content presentation for at least two persons, the method comprising:

receiving a first data indicative of a spatial orientation of a first person of the at least two persons relative to a display presenting a first content;

selecting a first display parameter of the first presented content in response to the received first data indicative of a spatial orientation of the first person;

employing the selected first display parameter in presenting the first content;

receiving a second data indicative of a spatial orientation of a second person of the at least two persons relative to the display presenting a second content;

selecting a second display parameter of the second presented content in response to the second received data indicative of a spatial orientation of the second person; and

employing the selected second display parameter in present the second content.

16. The method of claim 15, wherein the selecting a second display parameter of the second presented content in response to the second received data indicative of a spatial orientation of the second person further includes:

selecting a second display parameter of the second presented content in response to the second received data indicative of a spatial orientation of the second person, the second display parameter selected at least in part to diminish any interference with presenting the first content.

17. A method of individualizing a presentation of a content, the method comprising:

receiving data indicative of an attribute of a person proximate to a display operable to present the content;

selecting the content in response to the received data indicative of an attribute of the person; and

presenting the selected content using the display.