SYSTEM AND METHOD FOR ASSOCIATING CONTENT TO AT LEAST ONE VIEWER PROFILE IN VIDEO AUDIENCES
First Claim
1. A method of associating content to one or more viewer profile in video audiences, comprising the steps of:
- obtaining a first input set containing data of at least one set top box signature, wherein the data of the at least one set top box signature further comprises a processed zapping log containing information summarizing viewing habits of at least one set top box within the network;
obtaining a second input set, wherein the second input set contains data showing which of one or more viewer profiles are associated with which one or more set top boxes within the network; and
processing the first input set and the second input set by performing at least one operation on the at least one set top box signature and the association of one or more viewer profile to one or more set top box, wherein the operation performs the steps of;
using set top boxes that are consistent to both the first input set and the second input set, wherein these set top boxes are referred to as consistent set top boxes; and
performing calculations to identify which of the profiles associated with each of the consistent set top boxes consumed each content that is included in the set top box signatures of the first set that are associated with the consistent set top boxes.
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Abstract
A system and method for associating content to one or more viewer profile in video audiences is provided. The method includes obtaining a first set of targeted ratings, wherein the targeted ratings provide a percentage of viewer profiles that consumed content; obtaining a second input set, wherein the second input set contains data showing which of one or more of the viewer profiles are associated with which of one or more set top boxes within the network; and performing operations to identify which of the viewer profiles associated with one or more of the set top boxes from the second input set consumed one or more content that is included in the first set.
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Citations
24 Claims
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1. A method of associating content to one or more viewer profile in video audiences, comprising the steps of:
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obtaining a first input set containing data of at least one set top box signature, wherein the data of the at least one set top box signature further comprises a processed zapping log containing information summarizing viewing habits of at least one set top box within the network; obtaining a second input set, wherein the second input set contains data showing which of one or more viewer profiles are associated with which one or more set top boxes within the network; and processing the first input set and the second input set by performing at least one operation on the at least one set top box signature and the association of one or more viewer profile to one or more set top box, wherein the operation performs the steps of; using set top boxes that are consistent to both the first input set and the second input set, wherein these set top boxes are referred to as consistent set top boxes; and performing calculations to identify which of the profiles associated with each of the consistent set top boxes consumed each content that is included in the set top box signatures of the first set that are associated with the consistent set top boxes. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of associating content to one or more viewer profile in video audiences, comprising the steps of:
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obtaining a first set of targeted ratings, wherein the targeted ratings provide a percentage of viewer profiles that consumed content; obtaining a second input set, wherein the second input set contains data showing which of one or more of the viewer profiles are associated with which of one or more set top boxes within the network; and performing operations to identify which of the viewer profiles associated with one or more of the set top boxes from the second input set consumed one or more content that is included in the first set. - View Dependent Claims (12, 13)
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14. A system for associating content to one or more viewer profile in video audiences of a network, wherein the system comprises a head end having a computer and means for communicating therein, wherein the computer has a management application stored therein, and wherein the management application further comprises:
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logic configured to obtain a first input set containing data of at least one set top box signature, wherein the data of the at least one set top box signature further comprises a processed zapping log containing information summarizing viewing habits of at least one set top box within the network; logic configured to obtain a second input set, wherein the second input set contains data showing which of one or more viewer profiles are associated with which one or more set top boxes within the network; and logic configured to process the first input set and the second input set by performing at least one operation on the at least one set top box signature and the association of one or more viewer profile to one or more set top box, wherein the operation performs the steps of; using set top boxes that are consistent to both the first input set and the second input set, wherein these set top boxes are referred to as consistent set top boxes; and performing calculations to identify which of the profiles associated with each of the consistent set top boxes consumed each content that is included in the set top box signatures of the first set that are associated with the consistent set top boxes. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for associating content to one or more viewer profile in video audiences of a network, wherein the system comprises a head end having a computer and means for communicating therein, wherein the computer has a management application stored therein, and wherein the management application further comprises:
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logic configured to obtain a first set of targeted ratings, wherein the targeted ratings provide a percentage of viewer profiles that consumed content; logic configured to obtain a second input set, wherein the second input set contains data showing which of one or more of the viewer profiles are associated with which of one or more set top boxes within the network; and logic configured to perform operations to identify which of the viewer profiles associated with one or more of the set top boxes from the second input set consumed one or more content that is included in the first set.
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Specification