DYNAMIC ELECTRONIC COUPON FOR A MOBILE ENVIRONMENT
First Claim
1. A method of remote communication, comprising:
- associating a dynamic mobile coupon (DMC) with a target mobile device, wherein the DMC has at least one variable coupon characteristic; and
establishing an initial parameter for the variable coupon characteristic based on a determinable circumstance pertinent to the target mobile device.
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Accused Products
Abstract
Dynamic mobile coupons (DMCs) having a variable commercial value and/or other variable coupon characteristic are provided herein. By way of example, a DMC can be distributed to a mobile device based on criteria established by a sponsor of the DMC. A redemption value of the DMC can be variable and dynamically established based at least in part on data associated with a recipient mobile device. Upon redemption of the DMC at a retail entity, the value is fixed and applied to a transaction. Details of the transaction are provided to a remote clearinghouse that performs mediation and indemnification functions to finalize the transaction. As described, the subject disclosure provides a DMC that facilitates a rich and flexible mechanism to generate purchasing incentive for consumers in a mobile environment.
383 Citations
78 Claims
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1. A method of remote communication, comprising:
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associating a dynamic mobile coupon (DMC) with a target mobile device, wherein the DMC has at least one variable coupon characteristic; and establishing an initial parameter for the variable coupon characteristic based on a determinable circumstance pertinent to the target mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. An apparatus for remote communication, comprising:
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a coupon module that associates a DMC with a target mobile device, wherein the DMC has at least one variable coupon characteristic; a valuation module that establishes an initial parameter for the variable coupon characteristic based on a determinable circumstance pertinent to the target mobile device; memory that stores at least the coupon module and the valuation module to facilitate DMC distribution by the apparatus; and a processor that executes the modules to implement DMC distribution. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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51. A DMC distribution device, comprising:
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a first module configured to associate a DMC with a target mobile device, wherein the DMC has at least one variable coupon characteristic; a second module configured to distribute the DMC or an indication of the DMC to the target mobile device via remote data exchange; and a third module configured to establish an initial parameter for the variable coupon characteristic based on a determinable circumstance pertinent to the target mobile device.
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52. An apparatus for wireless communication, comprising:
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means for associating a DMC with a target mobile device, wherein the DMC has at least one variable coupon characteristic; and means for establishing an initial parameter for the variable coupon characteristic based on a determinable circumstance pertinent to the target mobile device.
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53. A computer program product for wireless communication, comprising:
a computer-readable medium comprising; at least one instruction for causing a computer to associate a DMC with a target mobile device, wherein the DMC has at least one variable coupon characteristic; and at least one instruction for causing a computer to establish an initial parameter for the variable coupon characteristic based on a determinable circumstance pertinent to the target mobile device.
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54. A method of wireless communication, comprising:
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obtaining a DMC or an indication of the DMC from a device, wherein the DMC has at least one variable coupon characteristic; obtaining at least one factor relevant to establishing an initial parameter for the variable coupon characteristic; and collecting data pertinent to the at least one factor to facilitate establishing the initial parameter. - View Dependent Claims (55, 56, 57, 58, 59, 60, 61, 62, 63, 64)
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65. An apparatus for wireless communication, comprising:
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a transceiver configured for wireless communication, the transceiver that obtains from a wireless transmitter a DMC having at least one variable coupon characteristic, or an indication of such DMC, and at least one factor relevant to establishing an initial parameter for the variable coupon characteristic; memory that stores the DMC or the at least one factor; and a valuation engine that collects data pertinent to the at least one factor to facilitate establishing the initial parameter for the variable coupon characteristic. - View Dependent Claims (66, 67, 68, 69, 70, 71, 72, 73, 74, 75)
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76. A mobile device, comprising:
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a transceiver configured for wireless data exchange with a remote device; a first module configured to obtain a DMC or an indication of the DMC from the remote device, wherein the DMC has at least one variable coupon characteristic; a second module configured to obtain at least one factor relevant to establishing an initial parameter for the variable coupon characteristic; and a third module configured to collect data pertinent to the at least one factor to facilitate establishing the initial parameter.
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77. An apparatus for wireless communication, comprising:
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means for obtaining a DMC or an indication of the DMC from a device, wherein the DMC has at least one variable coupon characteristic; means for obtaining at least one factor relevant to establishing an initial parameter for the variable coupon characteristic; and means for collecting data pertinent to the at least one factor to facilitate establishing the initial parameter.
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78. A computer program product for wireless communication, comprising:
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a computer-readable medium comprising; at least one instruction for causing a computer to obtain a DMC or an indication of the DMC from a device, wherein the DMC has at least one variable coupon characteristic; at least one instruction for causing a computer to obtain at least one factor relevant to establishing an initial parameter for the variable coupon characteristic; and collect data pertinent to the at least one factor to facilitate establishing the initial parameter.
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Specification