Personal augmented reality advertising

• US 20090061901A1
• Filed: 09/04/2007
• Published: 03/05/2009
• Est. Priority Date: 09/04/2007
• Status: Active Grant

• Current Assignee: Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: Nokia Corporation
• Inventors: Arrasvuori, Juha, Eronen, Antti Johannes, Holm, Jukka Antero
• Granted Patent: US 8,644,842 B2
• Time in Patent Office: Days
• US Class Current: 455/456.300
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information

Abstract

Personal augmented reality advertising involves detecting a proximity between a participant'"'"'s mobile device and a viewer'"'"'s mobile device. An identifier of the participant'"'"'s mobile device and biometric data that describes the participant have both been made publicly available. The biometric data is obtained in response to detecting the proximity between the participant'"'"'s mobile device and the viewer'"'"'s mobile device. A match is detected between the biometric data of the participant and an image captured from a sensor of the viewer'"'"'s mobile device. In response to detecting the match, the captured image and an advertisement presented with the captured image is presented in the viewer'"'"'s mobile device. The advertisement is associated with the participant.

Claims

1. A method comprising:

detecting a proximity between a participant'"'"'s mobile device and a viewer'"'"'s mobile device, wherein an identifier of the participant'"'"'s mobile device and biometric data that describes the participant have been made publicly available;

obtaining the biometric data in response to detecting the proximity between the participant'"'"'s mobile device and the viewer'"'"'s mobile device;

detecting a match between the biometric data of the participant and an image captured from a sensor of the viewer'"'"'s mobile device; and

in response to detecting the match, presenting in the viewer'"'"'s mobile device the captured image and an advertisement presented with the captured image, wherein the advertisement is associated with the participant.

2. The method of claim 1, further comprising:

registering the participant with a promotional service using at least one image of the participant and the identifier of the participant'"'"'s mobile device;

determining the biometric data from the at least one image via the promotional service; and

sending the biometric data from the promotional service to the viewer'"'"'s mobile device in response to detecting the proximity.

3. The method of claim 1, further comprising registering the participant with a promotional service using the biometric data and the identifier of the participant'"'"'s mobile device.

4. The method of claim 3, further comprising signaling to the promotional service an indication that the advertisement was presented in the viewer'"'"'s mobile device.

5. The method of claim 4, further comprising providing valuable consideration to the participant in response to the signaling to the promotional service.

6. The method of claim 1, wherein presenting the advertisement in the viewer'"'"'s mobile device overlaid on the captured image comprises displaying an advertising graphic proximate to a portion of the captured image where the participant is detected.

7. The method of claim 6, wherein displaying the advertising graphic proximate to the portion of the captured image where the participant is detected comprises overlaying a semitransparent layer over the portion of the image where the participant is detected.

8. The method of claim 1, further comprising providing a user selectable link in the captured image in conjunction with presenting the advertisement overlaid on the captured image.

9. The method of claim 8, further comprising facilitating the download of content from the participant'"'"'s mobile device to the user'"'"'s mobile device in response to selecting the link.

10. A mobile device comprising:

a multimedia sensor;

a multimedia renderer;

a processor coupled to the multimedia sensor and the multimedia renderer; and

memory coupled to the processor and having instructions that cause the processor to;

detect a proximity between the mobile device and a participant'"'"'s mobile device, wherein an identifier of the participant'"'"'s mobile device and biometric data that describes the participant have been made publicly available;

in response to detecting the proximity, acquire the biometric data;

capture an image via the multimedia sensor;

detect a match between the biometric data of the participant and the captured image; and

in response to detecting the match, present via the multimedia renderer the captured image and an advertisement presented with the captured image, wherein the advertisement is associated with the participant.

11. The mobile device of claim 10, further comprising a network interface, and wherein the instructions cause the processor to acquire the biometric data via the network interface.

12. The mobile device of claim 11, wherein the instructions cause the processor to detect the proximity via proximity data received via the network interface.

13. The mobile device of claim 12, wherein at least one of the biometric data and proximity data is received from a promotional network service, and wherein the participant has registered with the promotional service.

14. The mobile device of claim 10, further comprising a proximity sensor coupled to the processor, and wherein the proximity between the mobile device and a participant'"'"'s mobile device is detected via the proximity sensor.

15. The mobile device of claim 10, wherein the multimedia render comprises a display, and wherein the instructions cause the processor to present the captured image and the advertisement by displaying an advertising graphic proximate to a portion of the captured image where the participant is detected.

16. The mobile device of claim 11, wherein the instructions cause the processor to overlay a semitransparent layer over the portion of the image where the participant is detected.

17. A computer-readable storage medium having instructions executable by a processor of a mobile device for performing steps comprising:

detecting a proximity between the mobile device and a participant'"'"'s mobile device, wherein an identifier of the participant'"'"'s mobile device and biometric data that describes the participant have been made publicly available;

in response to detecting the proximity, acquiring the biometric data;

using the biometric data to detect a match between the biometric data of the participant and an image captured from the multimedia sensor of the mobile device; and

in response to detecting the match, presenting in the multimedia renderer the captured image and an advertisement overlaid on the captured image, wherein the advertisement is associated with the participant.

18. An apparatus comprising:

a network interface capable of connecting to a network;

a processor coupled to the network interface; and

memory coupled to the processor and having instructions that causes the processor to;

register, via the network, a participant with a promotional service using at least one image of the participant and a device identifier of a mobile device of the participant;

create biometric data with the at least one image of the participant;

associate an electronically renderable advertisement with the biometric data; and

in response to a viewer'"'"'s mobile device detecting a proximity between the participant'"'"'s mobile device and the viewer'"'"'s mobile device, send the biometric data and renderable advertisement to the viewer'"'"'s device via the network, wherein the viewer'"'"'s device detects the participant based on a match between the biometric data and an image captured from a sensor of the user'"'"'s mobile device and, in response to detecting the match, presents in the viewer'"'"'s mobile device the captured image and the advertisement associated with the biometric data.

19. The apparatus of claim 18, wherein the instructions further cause the processor to receive a signal from the viewer'"'"'s device that indicates the advertisement was presented in the viewer'"'"'s mobile device.

20. The apparatus of claim 19, wherein the instructions further cause the processor to provide valuable consideration to the participant in response to the signaling to the promotional service.

21. A system comprising:

a participant'"'"'s mobile device;

means for making biometric data that describes the participant and the participant'"'"'s mobile device publicly available;

a viewer'"'"'s mobile device comprising;

means for detecting a proximity between the participant'"'"'s mobile device and a viewer'"'"'s mobile device;

means for acquiring the biometric data in response to detecting the proximity;

means for capturing an image;

means for detecting a match between the biometric data of the participant and the captured image; and

means for presenting the captured image and an advertisement presented with the captured image in response to detecting the match, wherein the advertisement is associated with the participant.