STIMULUS PLACEMENT SYSTEM USING SUBJECT NEURO-RESPONSE MEASUREMENTS
First Claim
1. A system, comprising:
- a data collection device having a plurality of modalities, the data collection device operable to use the plurality of modalities to obtain neuro-response data from a subject exposed to source material;
a response integration system operable identify a plurality of candidate locations for introduction of stimulus material into the source material, wherein the response integration system is operable to select a location from the plurality of candidate locations by using combined neuro-response data from the plurality of modalities.
14 Assignments
0 Petitions
Accused Products
Abstract
A system evaluates and selects temporal and spatial locations for introduction of stimulus material. Video streams, physical locations, print advertisements, store shelves, images, commercials, etc. are analyzed to identify locations for introducing stimulus material, such as messages, brand images, products, media, marketing and/or other sales materials. The system analyzes neuro-response measurements from subjects exposed to stimulus material in different temporal and spatial locations. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Neuro-response measurements are analyzed to select temporal and spatial locations for introduction of stimulus material.
-
Citations
20 Claims
-
1. A system, comprising:
-
a data collection device having a plurality of modalities, the data collection device operable to use the plurality of modalities to obtain neuro-response data from a subject exposed to source material; a response integration system operable identify a plurality of candidate locations for introduction of stimulus material into the source material, wherein the response integration system is operable to select a location from the plurality of candidate locations by using combined neuro-response data from the plurality of modalities. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
-
-
16. A method, comprising:
-
obtaining neuro-response data from a subject exposed to source material using a plurality of modalities; identifying a plurality of candidate locations for introduction of stimulus material into the source material; combining neuro-response data from the plurality of modalities; selecting a location from the plurality of candidate locations by analyzing the combined neuro-response data from the plurality of modalities. - View Dependent Claims (17, 18, 19)
-
-
20. A system, comprising:
-
means for obtaining neuro-response data from a subject exposed to source material using a plurality of modalities; means for identifying a plurality of candidate locations for introduction of stimulus material into the source material; means for combining neuro-response data from the plurality of modalities; means for selecting a location from the plurality of candidate locations by analyzing the combined neuro-response data from the plurality of modalities.
-
Specification