Advertisement Profiling and Selection

• US 20090063214A1
• Filed: 08/30/2007
• Published: 03/05/2009
• Est. Priority Date: 08/30/2007
• Status: Abandoned Application

• Current Assignee: NDS Limited (Cisco Systems, Inc.)
• Original Assignee: NDS Limited (Cisco Systems, Inc.)
• Inventors: Liu, Xiaomei
• Application Number:
  US11/847,764
• Publication Number:
  US 20090063214A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

In one embodiment, advertisement consumption data is determined for a viewer. An advertisement is selected from a server based on the determined advertisement consumption data, and the advertisement identification is inserted into a transport stream. A hierarchical categorization of advertisements is used to provide granularity to the advertisement consumption data.

Claims

1. A method comprising:

receiving data associated with a television viewer action directed at an advertisement, the advertisement comprising advertisement identification and category information;

determining advertisement consumption data using the received data; and

transmitting the advertisement consumption data.

2. The method of claim 1, further comprising selecting an advertisement from an advertisement server based on the determined advertisement consumption data.

3. The method of claim 2, further comprising inserting the advertisement into a transport stream.

4. The method of claim 1, wherein the data is received from a digital subscriber communications terminal.

5. The method of claim 1, wherein transmitting the advertisement consumption data comprises transmitting the advertisement consumption data to an advertisement decision server.

6. The method of claim 1, wherein the television viewer action is one of a plurality of actions, the plurality comprising:

skipping the advertisement during viewing;

skipping the advertisement before viewing;

viewing the entire advertisement; and

viewing the advertisement repeatedly.

7. The method of claim 1, wherein the advertisement consumption data for the television viewer is a default value.

8. A method comprising:

receiving an advertisement;

determining category information for the advertisement; and

adding the category information to the advertisement.

9. The method of claim 8, further comprising adding the category information to the advertisement in an advertisement identification.

10. The method of claim 9, wherein the advertisement identification comprises a plurality of fields.

11. The method of claim 9, wherein the advertisement identification and category information are added into a transport stream.

12. The method of claim 9, wherein the advertisement identification and category information are added into a transport stream using a private data packet.

13. The method of claim 12, wherein the private data packet is aligned at the boundary of the advertisement.

14. The method of claim 8, wherein the category information is added at an elementary stream level.

15. A system comprising:

a processor configured to;

receive data associated with a television viewer action directed at an advertisement, the advertisement comprising advertisement identification and category information;

determine advertisement consumption data using the received data; and

transmit the advertisement consumption data; and

memory.

16. The system of claim 15, further comprising an ad decision system configured to select an advertisement based on the advertisement consumption data and to insert the advertisement into a transport stream.

17. The system of claim 15, further comprising a digital subscriber communications terminal configured to produce a profile summary using the advertisement consumption data comprising hierarchical category information.

18. The system of claim 15, further comprising a digital subscriber communications terminal configured to measure advertisement consumption effectiveness using a scoring system applied to the advertisement consumption data.

19. The system of claim 17, further comprising a data collection server configured to receive the data from the digital subscriber communications terminal.

20. The system of claim 15, wherein the action of the television viewer is one of a plurality of actions, the plurality comprising:

skipping the advertisement during viewing;

skipping the advertisement before viewing;

viewing the entire advertisement; and

viewing the advertisement repeatedly.