SYSTEM AND METHOD FOR INTERACTIVE MARKETING USING NETWORKED DEVICES
First Claim
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1. A method of collecting marketing information, comprising:
- distributing an electronic marketing item to a first electronic device;
tracking passes of the marketing item from the first electronic device to one or more other electronic devices and subsequent passes of the marketing item from the other electronic device or devices to additional electronic devices, the electronic devices located in a geographical area and wherein tracking each pass includes determining a location of an electronic device involved with the pass; and
analyzing the determined locations to identify a portion of the geographical area that has a large amount of passing activity relative to another portion of the geographical area.
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Abstract
An interactive marketing technique may include distributing an electronic marketing item to electronic devices. The users of the electronic devices may share the marketing item with other electronic devices to progressively attain credit that leads to an ability to use the marketing item. Each time an electronic device shares the marketing item, location information is collected to determine where sharing of the marketing item is active.
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Citations
18 Claims
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1. A method of collecting marketing information, comprising:
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distributing an electronic marketing item to a first electronic device; tracking passes of the marketing item from the first electronic device to one or more other electronic devices and subsequent passes of the marketing item from the other electronic device or devices to additional electronic devices, the electronic devices located in a geographical area and wherein tracking each pass includes determining a location of an electronic device involved with the pass; and analyzing the determined locations to identify a portion of the geographical area that has a large amount of passing activity relative to another portion of the geographical area. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A server comprising a processor that executes a marketing support application, the marketing support application containing logic to:
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distribute an electronic marketing item to a first electronic device; track passes of the marketing item from the first electronic device to one or more other electronic devices and subsequent passes of the marketing item from the other electronic device or devices to additional electronic devices, the electronic devices located in a geographical area and wherein tracking each pass includes determining a location of an electronic device involved with the pass; and analyze the determined locations to identify a portion of the geographical area that has a large amount of passing activity relative to another portion of the geographical area. - View Dependent Claims (15, 16, 17, 18)
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Specification