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SYSTEM AND METHOD FOR INTERACTIVE MARKETING USING NETWORKED DEVICES

  • US 20090063253A1
  • Filed: 03/19/2008
  • Published: 03/05/2009
  • Est. Priority Date: 09/04/2007
  • Status: Abandoned Application
First Claim
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1. A method of collecting marketing information, comprising:

  • distributing an electronic marketing item to a first electronic device;

    tracking passes of the marketing item from the first electronic device to one or more other electronic devices and subsequent passes of the marketing item from the other electronic device or devices to additional electronic devices, the electronic devices located in a geographical area and wherein tracking each pass includes determining a location of an electronic device involved with the pass; and

    analyzing the determined locations to identify a portion of the geographical area that has a large amount of passing activity relative to another portion of the geographical area.

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