CONSUMER EXPERIENCE ASSESSMENT SYSTEM
First Claim
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1. A system, comprising:
- a data collection device having a plurality of modalities, the data collection device operable to use the plurality of modalities to obtain neuro-response data from a consumer exposed to stimulus material, the stimulus material having a plurality of components;
a response integration system operable use combined neuro-response data from the plurality of modalities to assess consumer experience, wherein the response integration system is operable to assess consumer experience for each of the plurality of components of the stimulus material.
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Abstract
A system assesses consumer experience by evaluating neuro-response measurements for a consumer exposed to products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Components of a consumer experience are analyzed to assess neuro-response measurements specific to each component. In many instances, neuro-response data is combined with other data and analyzed to determine total consumer experience.
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Citations
20 Claims
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1. A system, comprising:
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a data collection device having a plurality of modalities, the data collection device operable to use the plurality of modalities to obtain neuro-response data from a consumer exposed to stimulus material, the stimulus material having a plurality of components; a response integration system operable use combined neuro-response data from the plurality of modalities to assess consumer experience, wherein the response integration system is operable to assess consumer experience for each of the plurality of components of the stimulus material. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method, comprising:
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obtaining neuro-response data using a plurality of modalities from a consumer exposed to stimulus material, the stimulus material having a plurality of components; integrating neuro-response data from the plurality of modalities into combined neuro-response data; assessing consumer experience by using combined neuro-response data from the plurality of modalities, wherein consumer experience is assessed for each of the plurality of components of the stimulus material. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A system, comprising:
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means for obtaining neuro-response data using a plurality of modalities from a consumer exposed to stimulus material, the stimulus material having a plurality of components; means for integrating neuro-response data from the plurality of modalities into combined neuro-response data; means for assessing consumer experience by using combined neuro-response data from the plurality of modalities, wherein consumer experience is assessed for each of the plurality of components of the stimulus material.
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Specification