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CONSUMER DATABASE LOYALTY PROGRAM FOR A MONEY TRANSFER SYSTEM

  • US 20090063261A1
  • Filed: 08/28/2007
  • Published: 03/05/2009
  • Est. Priority Date: 08/28/2007
  • Status: Active Grant
First Claim
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1. A money transfer system including:

  • point of entry ports to communicate transaction information with points of entry;

    a promotion database including information representative of promotions and promotions pricing;

    a customer database including information representative of customers'"'"' transaction histories;

    a pricing database including base transaction pricing;

    an analytics port to communicate marketing information with a marketing analytics system; and

    a transaction processing system connected to the point of entry ports, promotion database, customer database, pricing database and analytics port, to;

    update the promotion database as a function of the marketing information;

    receive money transfer transaction requests;

    determine whether requested transactions are entitled to promotions;

    price the transactions as a function of the base transaction pricing and the promotions pricing of any promotions to which the transaction is entitled;

    provide transaction pricing information;

    update the customer database as a function of transaction information; and

    provide transaction information to the analytics port.

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