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PERFORMING OF MARKETING ACTIONS WHILE PRESERVING CONFIDENTIALITY

  • US 20090063266A1
  • Filed: 09/04/2007
  • Published: 03/05/2009
  • Est. Priority Date: 09/04/2007
  • Status: Abandoned Application
First Claim
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1. A method in a computing device for performing marketing actions associated with an application executing on the computing device, the marketing actions tailored to application information of the application while preserving the confidentiality of the application information, the method comprising:

  • receiving a marketing plan from a marketing server, the marketing plan having subscriptions that each identify an event, a condition, and an action;

    storing the received subscriptions of the received marketing plan in a marketing plan store; and

    when an event is generated from execution of the application,identifying subscriptions of the marketing plan store that match the event;

    evaluating conditions of the identified subscriptions based on the application information;

    selecting the identified subscriptions whose conditions are satisfied as indicated by the evaluations; and

    performing the actions associated with the selected subscriptions wherein the application information used to evaluate the conditions is notdisclosed outside the computing system to implement the marketing plan.

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